• Left-loft

    Left Loft: Pedrali Advertising Campaign

A consistently brilliant body of commercial work from intercontinental designers Left Loft

Posted by James Cartwright,

Browsing through the portfolio of intercontinental design consultancy Left Loft is something of a daunting experience. Not only have they worked with more clients than you can feasibly imagine, they’ve also produced a vast body of work (and I really do mean vast) in 2012 alone.

We were first alerted to their immaculate work for the quinquennial dOCUMENTA back in May, and then later to their equally striking collaboration with Fabio Novembre for the Milan Design Triennial. But then we found out that they were responsible for the corporate identity for everybody’s favourite sketchbook Moleskine and got unreasonably excited, so here we are featuring their work for a third time this year.

All excitement aside, it’s the commitment to professionalism that makes Left Loft’s body of work so impressive; applying a carefully considered approach to each new project and clearly placing the needs of the client ahead of any kind of aesthetic concern of their own. What emerges from this is a stylistically varied but consistently brilliant portfolio that, in their own words, is able to “achieve [their] goals by going from ideas to facts, without rhetoric and adjectives.”

  • Pedrali_the-italian-essence-1.jpg

    Left Loft: Pedrali Advertising Campaign

  • Pedrali_dsc_0888.jpg

    Left Loft: Pedrali Advertising Campaign

  • Pedrali001_backstage_adv_low-2.jpg

    Left Loft: Pedrali Advertising Campaign

  • Moleskine-brand-cover_.jpg

    Left Loft: Moleskine Corporate Identity

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    Left Loft: Moleskine Corporate Identity

  • Moleskine-brochure3

    Left Loft: Moleskine Corporate Identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.