• Left-loft

    Left Loft: Pedrali Advertising Campaign

Graphic Design

A consistently brilliant body of commercial work from intercontinental designers Left Loft

Posted by James Cartwright,

Browsing through the portfolio of intercontinental design consultancy Left Loft is something of a daunting experience. Not only have they worked with more clients than you can feasibly imagine, they’ve also produced a vast body of work (and I really do mean vast) in 2012 alone.

We were first alerted to their immaculate work for the quinquennial dOCUMENTA back in May, and then later to their equally striking collaboration with Fabio Novembre for the Milan Design Triennial. But then we found out that they were responsible for the corporate identity for everybody’s favourite sketchbook Moleskine and got unreasonably excited, so here we are featuring their work for a third time this year.

All excitement aside, it’s the commitment to professionalism that makes Left Loft’s body of work so impressive; applying a carefully considered approach to each new project and clearly placing the needs of the client ahead of any kind of aesthetic concern of their own. What emerges from this is a stylistically varied but consistently brilliant portfolio that, in their own words, is able to “achieve [their] goals by going from ideas to facts, without rhetoric and adjectives.”

  • Pedrali_the-italian-essence-1.jpg

    Left Loft: Pedrali Advertising Campaign

  • Pedrali_dsc_0888.jpg

    Left Loft: Pedrali Advertising Campaign

  • Pedrali001_backstage_adv_low-2.jpg

    Left Loft: Pedrali Advertising Campaign

  • Moleskine-brand-cover_.jpg

    Left Loft: Moleskine Corporate Identity

  • Moleskine-models_.jpg

    Left Loft: Moleskine Corporate Identity

  • Moleskine-brochure3

    Left Loft: Moleskine Corporate Identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

Most Recent: Graphic Design View Archive

  1. Sea-aiap-fedrigoni-madeinitaly-itsnicethat-list

    Europe has a fine graphic design tradition but certain countries – Switzerland, The Netherlands, and the UK – tend to predominate when it comes to coverage. And so we’re always keen to hear about initiatives that celebrate lesser known design scenes, such as SEA and Fedrigoni’s upcoming exploration of Italy’s graphics heritage. Made In Italy showcases post-war Italian graphic design by way of a show in east London and a series of monographs focussing on some of the most interesting practitioners – Ilio Negri, Heinz Waibl, Franco Grignani and Giancarlo Iliprandi. With amazing access to the Aiap archives in Milan, SEA has also put together a book for the show with the explicit aim of putting this “untapped” subject firmly in the spotlight.

  2. Eddie-opara-pentagram-frida-kaho-its-nice-that-list

    While there’s no shortage of Pentagram projects on It’s Nice That, a partner whose work we don’t show too often is Eddie Opara. We’re not sure why, but remedying that we bring you this lovely project from Eddie and his team in the form of the catalogue for Frida Kahlo and Diego Rivera: Mexican Modern Art. Showing the famously monobrowed mistress of 20th Century painting and her husband and fellow artist Diego Rivera and letting the imagery speak for itself, the design is simple, strong and confident, using a bright blue for the book’s spine inspired by Casa Azul, the couple’s home in Mexico City. Elsewhere the palette draws on the colours of Mexican folk art, while the striking large portraits on the front and back covers look to “position the pair as icons,” according to Pentagram. The catalogue accompanies an exhibition entitled Kahlo, Rivera and Mexican Modern Art, currently on show at the Nova Southeastern University Museum of Art Fort Lauderdale.

  3. 5173

    As the creative world digests last night’s big D&AD winners (those that scooped Black and White Pencils), there was a host of interesting work recognised in the 44 Yellow Pencils given out at the London awards bash. In total, the D&AD juries considered 847 projects this year and so less than one in 20 made the prestigious Yellow Pencil cut. Here’s our rundown of those winners that caught our eye for one reason or another – you can see the full list of winners over on the D&AD site here.

  4. The-plant-art-15-its-nice-that-list-

    Staying two seasons ahead (calendar-wise, at least) of the autumn art fair scrum, Art 15 takes place this week over in west London, heralded by some unmissably bright new branding by The Plant. The annual fair – now in its third outing – used to take place in February, and its new look aims to reflect its sunnier spot on the calendar. “As it’s spring and it’s a fairly new fair, we felt [the new identity] needed to look quite bold,” says Matt Utber, founder of The Plant, who also designed the fair’s initial identity. “We chose colours that were very bright and vibrant because of that light change – it reflects new life, flowers bursting into existence, it’s that kind of feel.”

  5. Thomaswilliams-bolo-itsnicethat-list

    Australian designer Thomas Williams’ work has appeared on the site several times over the years, in the shape of his editorial work for MADE, Nourished Journal and The Process Journal. He has recently decamped to Los Angeles and set up his own studio, Thomas Williams & Co., which comes complete with a newly updated site on which you can peruse his publication work alongside all manner of considered and communicative identity projects.

  6. Chwast_nose_08-1020x1600its-nice-that-list

    I don’t use the word “iconic” lightly, but in the case of designer Seymour Chwast, it fits. Co-founder of Push Pin studios, Seymour shaped what graphic design and being a graphic designer meant in the 20th Century, creating images that not only looked incredible, but distilled a message that could be anything from a light-hearted comment on design itself to an anti-smoking poster. His much-imitated graphic and illustration style still holds up brilliantly today, as proved by a fantastic new online resource, the Seymour Chwast archive.

  7. List-naonori_yago_laforet_itsnicethat_1

    I’m all for a bargain but when I hear about people queuing up at 4:30am for the big Next sale every year I can’t help but sigh. Surely sleeping is more preferable to numb lips chapping in the wind as you stand next to other haggard shoppers? Even bigger than Next’s sale is Japanese department store Laforet HARAJUKU’s annual “Grand Bazar,” which has taken sale shopping to a new level.

  8. Ah_ha_ciclovia_de_aveiro_it's_nice_that_list

    “Studio AH-HA started as an experiment. We never took ourselves too seriously, and we think that is why things have been working out,” say Carolina Cantante and Catarina Carreiras. For the last three years the Portuguese designers have been making lovely things out of their studio just a stone’s throw from the Lisbon City Museum and the university where they studied and met. Between them, Carolina and Catarina cut their teeth working with some of their heroes; Catarina at Fabrica with designer Sam Baron, who they still collaborate with, and Carolina at the renowned OMA led by “starchitect” Rem Koolhaas in Rotterdam.

  9. Antonio_ladrillo_lines_it's_nice_that_list

    Back with a colourful series of minimal, origami-like creations, Antonio Ladrillo’s Colors, Lines and Dots continues the same optimism and sense of play that has made the Barcelona-based illustrator is an It’s Nice That favourite. You may remember our enthusiasm for his exhibition of 40 small paintings on repurposed wood, Crash or his book Being a ghost is cool! The three new softcover books are designed with the same cuts, folds and palette but use different patterns, taking on multiple 2D and 3D combinations like folding cards. Part papercraft, part publication, like all of Antonio’s sunny portfolio, Colors, Lines and Dots is simple yet striking.

  10. List-vasundhara-pachisia-its-nice-that

    Brookyln-born graphic designer Vasundhara Pachisia is still studying, but has managed to clock up a CV including work with MoMA Design Studio and Ralph Applebaum Associates. Not bad at all. She’s currently studying at Cranbrook Academy of Art in Michigan, where she’s making some great work combining vivid colour palettes with some gorgeous experimental typography. This is perfectly exemplified in the piece Until Perfect Comes , a typeface the designer says is “an ode to Victor Vasarely.” We’re sure the “grandfather of op-art” wouldn’t be disappointed.

  11. Shannonlea-philliplarkin-itsnicethat-list

    In our recent interview with Spin’s Tony Brook he spoke about the shift in his design approach towards a fixation on conceptual work – “I wanted reasons, I wanted intelligent thought.” Tony of course is one of the best in the business with a great deal of experience; it’s less common to see this same concept-driven lust in young designers, particularly those still learning their craft at university.

  12. Alain-vonck_ruins_it's_nice_that_list

    Whether it’s glitchy internet art, streamlined design and art direction or bespoke typefaces, Alain Vonck has been building a strong portfolio since graduating from Paris’ ESAG Penninghen in 2012. Concentrating on visual identity as well as editorial and web design that communicates a passion for pattern, Alain confidently moves between a variety of commercial and self-directed projects. Whether a book and net archive inspired by early web designs and 90s digital culture, ilIustrations for the daily French newspaper founded by Jean-Paul Sartre and Serge July, Libération, or super minimal art direction for a digital magazine, the Parisian designer has proven his approach is both contemporary and versatile.

    The pixelated, retro-tech visual language of many of his self-initiated projects has taken cues from GIF revival and the unrefined aesthetic of the internet’s early days, carving him a niche as something of a digital archeologist. Further illustrating his creative range, one of Alain’s most recent commissions marked a departure into new stylistic territory with a bright book of over 250 block-coloured illustrations vaguely reminiscent of Matisse cut-outs for Franco-Lebanese publishing house Tamyras.

  13. Alex-horne-do-it-poster-its-nice-that-list

    As the likes of Haw-Lin and Tom Darracott have proved in recent years, club posters are no longer the all-caps, bright yellow, shouty things on lampposts they used to be. Well sometimes they are, and there’s something quite charming in that (UK GARAGE SENSATION in Surbiton, anyone?), but there’s certainly a finessed approach to many of the posters now, as Alex Horne proves. The designer, who also founded label Fine Grains Records, hails from Aberdeen but now lives in London, working with clients including The Financial Times, The Vinyl Factory and Vice. Today though we’re looking at some great music posters, namely those for AV collective Do It! and Oslo-based club night promoter The Drop, which Alex runs alongside Norwegian record label boss and musician Andre Ishak. Throughout the work there’s a leaning towards Bauhaus-esque typography and clean, graphic shapes, with crisp layouts proving once again that the marriage of graphic design and electronic music is one made in heaven. Or in this case, in Aberdeen, London and Oslo.