We usually associate Two Points with experimental graphic design; posters based upon complex systems for high-brow arts organisations, magazine covers that push print processes to their most exciting limits and books that investigate modes and trends that permeate the design industry. But their most recent work is much more commercially-minded than anything we’ve seen from them before.
They’ve just finished the brand identity for a Barcelona-based burger chain that prides itself on having humble roots. To celebrate their success they enlisted Two Points to give them a complete visual overhaul, reinventing everything from their logo to the interior architecture of their flagship restaurant. The studio has done a terrific job of creating an environment that seems fresh but not fast-foodie, and a range of print and online collateral that maintains a sense of fun, but makes it clear that Bacoa isn’t just a run-of-the-mill burger joint. Everything’s also approachable enough to be enjoyed by folks with little interest in design, using bold colours and punchy typography to lure you into what looks like a pretty great eatery. Delicious.
- Lili des Bellons illustrates a fluoro world of monsters and robots
- Type tells Tales: Steven Heller and Gail Anderson explore the performative traits of type
- Things: The post full of positivity we received this April
- Photographer Louis De Belle’s unconventional portraits of New York commuters
- M35 creates a topographical identity for a project about Australia's rural landscape
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again