We usually associate Two Points with experimental graphic design; posters based upon complex systems for high-brow arts organisations, magazine covers that push print processes to their most exciting limits and books that investigate modes and trends that permeate the design industry. But their most recent work is much more commercially-minded than anything we’ve seen from them before.
They’ve just finished the brand identity for a Barcelona-based burger chain that prides itself on having humble roots. To celebrate their success they enlisted Two Points to give them a complete visual overhaul, reinventing everything from their logo to the interior architecture of their flagship restaurant. The studio has done a terrific job of creating an environment that seems fresh but not fast-foodie, and a range of print and online collateral that maintains a sense of fun, but makes it clear that Bacoa isn’t just a run-of-the-mill burger joint. Everything’s also approachable enough to be enjoyed by folks with little interest in design, using bold colours and punchy typography to lure you into what looks like a pretty great eatery. Delicious.
- Boot Boyz Biz: promoting community, not commodity
- Waving goodbye to July with our weekly Best of the Web
- The classical and the crude combine to represent the multiple facets of The Arab City
- Parquet Courts’ Andrew Savage on the interchanging influence of art and music
- Thee Drinkers: New exhibition conveys the joys and despair of having a few too many
- August Diary: where to go and what to see
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale