We usually associate Two Points with experimental graphic design; posters based upon complex systems for high-brow arts organisations, magazine covers that push print processes to their most exciting limits and books that investigate modes and trends that permeate the design industry. But their most recent work is much more commercially-minded than anything we’ve seen from them before.
They’ve just finished the brand identity for a Barcelona-based burger chain that prides itself on having humble roots. To celebrate their success they enlisted Two Points to give them a complete visual overhaul, reinventing everything from their logo to the interior architecture of their flagship restaurant. The studio has done a terrific job of creating an environment that seems fresh but not fast-foodie, and a range of print and online collateral that maintains a sense of fun, but makes it clear that Bacoa isn’t just a run-of-the-mill burger joint. Everything’s also approachable enough to be enjoyed by folks with little interest in design, using bold colours and punchy typography to lure you into what looks like a pretty great eatery. Delicious.
- It's Nice That visits the Turner Prize
- Our Favourite Places is promoting the creative wealth of innovative Sheffield
- Meet tarot-obsessed Gucci illustrator Jayde Fish
- Julia Autz documents Transnistria, a country steeped in Soviet nostalgia
- Felicity Marshall, the illustrator merging editorial and fashion design
- Wow Factor: the eye-popping results of A Load of Jargon's printing workshops
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- The Gentlewoman’s art director, Veronica Ditting gives us a peek at her bookshelf