Visual platform and photography app VSCO has launched a new visual identity, based around the VSCO Gothic typeface developed in collaboration with Letters of Sweden founder Göran Söderström. The sans serif typeface offers five weights for both digital and print consumption.
Using VSCO Gothic as a foundation for a new VSCO design language, a company-wide research project has fuelled the development of a visual language that utilises a symbol set of geometric shapes based on the values that define the brand’s design philosophy.
The code based language sees deconstructed elements of the brand’s logo turned into cells that are used to construct an alphabet. The logo forms part of a new identity consisting of three main symbols derived from a diagram created during the re-brand process that VSCO says represents our “human experience.”
In conjunction with its rebrand, VSCO’s New York-based design team has launched VSCO ID, a collection of notes that provides insight into the research behind every aspect of the creative process behind its new identity and visual language.
- The quiet humour of illustrator Elena Xausa
- Devilish charm: the illustrations of Polly Nor
- Illustrator Thomas Howe’s detailed character studies capture quirky personas
- Tragic beauty: the arsenic-laden wallpapers of the Victorian home
- Bureau Mirko Borsche creates a crisp, type-led campaign for the Bavarian State Opera
- Exclusive: Watch Will Robson-Scott’s new film “God Loves Ugly”
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity