Visual platform and photography app VSCO has launched a new visual identity, based around the VSCO Gothic typeface developed in collaboration with Letters of Sweden founder Göran Söderström. The sans serif typeface offers five weights for both digital and print consumption.
Using VSCO Gothic as a foundation for a new VSCO design language, a company-wide research project has fuelled the development of a visual language that utilises a symbol set of geometric shapes based on the values that define the brand’s design philosophy.
The code based language sees deconstructed elements of the brand’s logo turned into cells that are used to construct an alphabet. The logo forms part of a new identity consisting of three main symbols derived from a diagram created during the re-brand process that VSCO says represents our “human experience.”
In conjunction with its rebrand, VSCO’s New York-based design team has launched VSCO ID, a collection of notes that provides insight into the research behind every aspect of the creative process behind its new identity and visual language.
- Submit Saturdays: Should you create a portfolio website when you’re a student?
- Reactions to the referendum and our weekly Best of the Web
- Ben Hill and Daniel Oeffinger offer helping hand on Bucks' new animated spot for Cree
- Kristen Liu-Wong’s wild fluoro illustrations of empowered women
- Thoughtful composition and colour blocking in Martin Steiner’s sleek portfolio
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- World’s “ugliest” Pantone colour 448C is being used to deter smokers
- Ten of our favourite collage artists on Instagram
- Creative industries make last attempts to sway EU referendum voters
- North evolves Tate identity to be more adaptable
- Monotype unveils its redesigned Transport for London typeface, Johnston100