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Graphic Design

May Review

Posted by Will Hudson,

In an attempt to keep you updated with the best of what has fallen through our letter box, here is our slightly irregular review.

The Worst Hotel In The World

Written and Designed by KesselsKramer, Published by Booth-Clibborn Editions
Anyone who can successfully live off being the proud owner of the worst hotel in the world is obviously doing something right. When Rob Penris, the owner of The Hans Brinker Hotel in Amsterdam hired KesselsKramer, he couldn’t have made a better decision. The book charts the history of the two working together and the campaigns that followed, many of which you will have seen (or heard of) before. By no means the worst book in the world and well worth a look.
www.booth-clibborn.com

We Make Magazines.

Edited by Andrew Losowsky
I don’t know enough about it to comment intelligently but publishing is in a pretty dark place. With more and more titles retiring from the shelves of our local news stands it’s a fairly depressing time, that is of course until you open the pages of We Make Magazines and gorge yourself on the sheer number of independent publishers doing something exciting, from Carl’s Cars to Varoom they’re all in here. Designed by Jeremy Leslie and illustrations from Jean Jullien there’s little to argue with, highly recommended.
www.gestalten.com

Ornamental Conifer

Screen prints
A central London studio offering a hands on approach to print design, lovely stuff.
ornamentalconifer.blogspot.com

Sam Blunden

Self promotion pack
Simple and effective, this self promotion pack from London based graphic designer and art director Sam Blunden had us straight on his site to see the rest of his work. You should have a look as well.
www.samblunden.com

Wait & See Catalogue

Designed by
It’s not often a degree show catalogue humbles you and your efforts when you were in their shoes. A highly accomplished piece of design, this catalogue for the Lincoln School of Art and Design is an impressible two colour job. Designed by Simon Mortimer, David Marsh and Tom Lovell.
www.show-online.co.uk

Your Golden Opportunity Is Coming Very Soon

RJ Shaughnessy
It’s hard to go wrong with a nicely bound hardback book containing 37 black and white photographs. It’s also hard to describe how beautifully RJ Shaughnessy has managed to make scratches, scrapes and bumps on roadside objects look. www.rjshaughnessy.com

Journal of Science

Martin Fengels
Journal of Science boasts a bit of a challengingly academic title, but one that urges the reader to explore further. In it Martin Fengels exhibits a set of photographs of mysterious objects that he sees acting as everyday ‘photographic readymades’. His ideas are summed up beautifully in the final sentence of the introduction with a quote from Andre Breton “Whoever steers the ship of photography safely through the virtually incomprehensible maelstrom of pictures will seize life once more in his jaws, as if turning a film backwards.”
www.schaden.com

Millie Scarlett Davies Self Promotion

It’s that time of year when we get quite a lot of post from graduating students and we love looking through it all, especially when it’s as well considered and put together as Millie’s. What’s more is that she’s not even graduating until next year which makes it that little bit more impressive. One to watch.
www.milliescarlettdavies.com

Simon Oxley

Definitely the first time we’ve had dead fish through the post, not sure if we want it to be the last? Simon Oxley is a designer, photographer and illustrator who has spent the last 10 years in Japan and kindly sent us a selection of photographs, illustrations and dead animals.
www.idokungfoo.com

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Advertising View Archive

  1. List

    It’s been nearly a year now since Breaking Bad ended although its die-hard fans remain evangelical in explaining to literally anybody how they really should have seen it by now. Maybe this will distract them for a while, as Bryan Cranston and Aaron Paul have reunited for this super six-minute promo to mark Audi’s sponsorship of Monday’s Emmy Awards. We find the duo running a slightly creepy pawn shop where they encounter Veep star Julia Louis-Dreyfus, who is trying to pawn her Emmy statuette after drunkenly buying an island because she was jealous of Celine Dion. There are lots of nicely sly nods to the pair’s previous incarnation, the merits of supporting actors and comedy vs drama, and there are (so I am told) a few neat Breaking Bad in-jokes too. The high-production values help of course but it’s the script that sets this apart.

  2. Scclist

    If Quentin Tarantino made ads, they’d look like this. The scene is a dark, chintzy bar. Our protagonist wears a studded denim jacket and glitzy gold earrings. There’s a song in the background about Little Red Riding Hood, and I think we all know who’s the Big Bad Wolf.

  3. List

    There has been a lot of discussion about brand stories recently, but it’s important to differentiate between vaguely extrapolated marketing gimmicks and genuine humdingers of revolution and exile, fire and earthquakes. BACARDÍ boasts a heritage that includes an astonishing array of interesting tales, and they’ve drawn on this rich reserve to create their very own graphic novel.

  4. List

    There was a time when it was all about fitting in, running with the in-crowd and following the masses. But over recent years we’ve all come to realise that it’s much more interesting to dare to be different and that weird and unusual can be so much more exciting.

  5. Main

    The word “sumptuous” shouldn’t be thrown around willy nilly, but in the context of a new Johnnie Walker whisky ad featuring Jude Law lounging on what could be the world’s most expensive antique boat, lolling about on the sapphire Mediterranean, it’s totally acceptable. You may well have seen the Johnnie Walker ad in collaboration with Mr Porter going around the web last week, a 6-minute visual feast that is infused with style and money and a Talented Mr Ripley-vibe. Tom Cockram, a photographer we hold very dear to our hearts, has put all the behind-the-scenes shots from this ad that was directed by Jake Scott up on his site, and I’m tempted to say that I’m enjoying these even more than the ad itself.

  6. Ifvlist

    Do I love this ad campaign more because it’s French? Probably. It’d be super cool from anywhere though. Intermarché – a big supermarket chain in France – decided it was time to save an endangered species from the rubbish bin; ugly duckling fruit and veg. In the UK a whopping 40% of greens don’t reach our shelves simply for being a bit unfortunate looking and globally we waste $750 billion worth of food each year. Ouch.

  7. List

    If you watched any of this year’s World Cup you’ll most likely have noticed all the players strutting about in pairs of weightless neon boots. If, like me, you don’t really pay attention to that kind of thing, then you may not have known what they were. Luckily this stunning spot from ManvsMachine grabbed my attention for long enough to inform me that they were Nike’s latest Mercurial Superfly boot, capable of eviscerating a giant marble army of footballing warriors with their superhuman speed. But more important than my education in high-performance footwear was my appreciation of the phenomenal skill of Mike Alderson and his team at ManvsMachine whose ability to turn pure fiction into a believable, 3D-rendered reality is nothing short of breathtaking.

  8. List

    Remember the Speedo-clad old dude strolling casually through beach-bronzed beautiful people in Wieden + Kennedy’s hugely popular Southern Comfort spot a few years back? Course you do (and it’s still worth a watch in case you were wondering). Anyway Young Gun is the latest spot in the campaign and we think it’s another winner. If you’ve ever stood incandescent with rage as a barman holds up the entire queue showing off their “moves,” then you’ll enjoy this.

  9. List

    You and I dear reader look at a beret and see what? A GCSE textbook staple; an affectation, an effortless shorthand stereotype (often teamed up with a stripey Breton top and a string of onions)? But directorial team Tenis looked at a beret and realised it could be repurposed into a perfect record player. This charming short spot has been released to promote the new collaboration between peSeta and Marc Jacobs, although the espadrilles themselves don’t make an appearance until quite late in the day.

  10. List

    According to the new Stella Artois campaign, “There are no rules,” and “Continuity is clearly overrated.” These mysterious instructions actually come from the great Wim Wenders, who stars in the new Stella promotional short titled Wim Wenders’ Rules of Cinema Perfection.

  11. List

    This advertising world descended on Cannes last week for the annual sun-kissed celebration of some of the best work created during the past 12 months. With multiple winners across the 16 categories you’d be forgiven for struggling to keep up with who won what, but the excellent official winners’ website is the best place to get acquainted with the big picture. Here we’ve picked out a few examples of winners that caught our eye; some bits we’d championed on the site before and some we came across for the first time via the Lions.

  12. List

    Whenever Tom Darracott and Carl Burgess join forces the results are spectacular. The two directors and digital specialists are experts at creating polished 3D-generated worlds that feel part computer game, part hyper-real dream – every element a slightly altered version of a recognisable, real-world object. Even when they’re advertising clothes the pair produce unconventional results that delight and disorientate your eyes with their effortless surrealism. Their latest campaign for Loft is no exception, showing the brand’s brightly coloured collection folding itself into a state of geometric order.

  13. List

    Parties thrown to celebrate getting your first period aren’t really a thing, but if they were then uterus piñatas, “pin the pad on the period”, bobbing for ovaries and vagicians should be 100% obligatory. Created by the same absolute geniuses who dreamed up Camp Gyno last time around, Jamie T. McCelland and Pete Marquis, this brilliant advert for monthly sanitary care packages by Hello Flo is just as hilarious as the last one, but with more one-liners – see “your Grandpa is bobbing for ovaries like a champ!” – than you can shake a big, unadvertisable sanitary towel at. I’ll stop now for fear of ruining the fun, but this might be the best advert we’ve seen this year.