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Graphic Design

May Review

Posted by Will Hudson,

In an attempt to keep you updated with the best of what has fallen through our letter box, here is our slightly irregular review.

The Worst Hotel In The World

Written and Designed by KesselsKramer, Published by Booth-Clibborn Editions
Anyone who can successfully live off being the proud owner of the worst hotel in the world is obviously doing something right. When Rob Penris, the owner of The Hans Brinker Hotel in Amsterdam hired KesselsKramer, he couldn’t have made a better decision. The book charts the history of the two working together and the campaigns that followed, many of which you will have seen (or heard of) before. By no means the worst book in the world and well worth a look.
www.booth-clibborn.com

We Make Magazines.

Edited by Andrew Losowsky
I don’t know enough about it to comment intelligently but publishing is in a pretty dark place. With more and more titles retiring from the shelves of our local news stands it’s a fairly depressing time, that is of course until you open the pages of We Make Magazines and gorge yourself on the sheer number of independent publishers doing something exciting, from Carl’s Cars to Varoom they’re all in here. Designed by Jeremy Leslie and illustrations from Jean Jullien there’s little to argue with, highly recommended.
www.gestalten.com

Ornamental Conifer

Screen prints
A central London studio offering a hands on approach to print design, lovely stuff.
ornamentalconifer.blogspot.com

Sam Blunden

Self promotion pack
Simple and effective, this self promotion pack from London based graphic designer and art director Sam Blunden had us straight on his site to see the rest of his work. You should have a look as well.
www.samblunden.com

Wait & See Catalogue

Designed by
It’s not often a degree show catalogue humbles you and your efforts when you were in their shoes. A highly accomplished piece of design, this catalogue for the Lincoln School of Art and Design is an impressible two colour job. Designed by Simon Mortimer, David Marsh and Tom Lovell.
www.show-online.co.uk

Your Golden Opportunity Is Coming Very Soon

RJ Shaughnessy
It’s hard to go wrong with a nicely bound hardback book containing 37 black and white photographs. It’s also hard to describe how beautifully RJ Shaughnessy has managed to make scratches, scrapes and bumps on roadside objects look. www.rjshaughnessy.com

Journal of Science

Martin Fengels
Journal of Science boasts a bit of a challengingly academic title, but one that urges the reader to explore further. In it Martin Fengels exhibits a set of photographs of mysterious objects that he sees acting as everyday ‘photographic readymades’. His ideas are summed up beautifully in the final sentence of the introduction with a quote from Andre Breton “Whoever steers the ship of photography safely through the virtually incomprehensible maelstrom of pictures will seize life once more in his jaws, as if turning a film backwards.”
www.schaden.com

Millie Scarlett Davies Self Promotion

It’s that time of year when we get quite a lot of post from graduating students and we love looking through it all, especially when it’s as well considered and put together as Millie’s. What’s more is that she’s not even graduating until next year which makes it that little bit more impressive. One to watch.
www.milliescarlettdavies.com

Simon Oxley

Definitely the first time we’ve had dead fish through the post, not sure if we want it to be the last? Simon Oxley is a designer, photographer and illustrator who has spent the last 10 years in Japan and kindly sent us a selection of photographs, illustrations and dead animals.
www.idokungfoo.com

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Advertising View Archive

  1. Obv-campaign-itsnicethat-list

    The impending general election in Britain is encouraging a spurt of striking advertising campaigns and creative efforts to encourage potential voters, not least Pentagram’s “Give an X” campaign, and this new offering by Saatchi & Saatchi for Operation Black Vote is particularly powerful. The campaign is intended to boost the numbers of black, Asian and ethnic minority voters, in order to attain greater representation of Britain’s diverse population in government. Featuring Paralympic athlete Ade Adepitan, actor David Harewood, rapper Tinie Tempah and footballer Sol Campbell with their faces painted white, the campaign reasserts the quotation “If you don’t register to vote, you’re taking the colour out of Britain.”

  2. List

    If you’re a luddite like me you’ll find that most technology needs careful and thorough explanation – ideally some kind of video infomercial that leads me step-by-step through the device at hand. Now that I think about it I’d also like the instructions to be given by an attractive female presenter with an overdubbed male voice; she should be smoking occasionally and if possible exude an air of insouciance. The guys at Impossible and Stark Films have been kind enough to meet all these stringent requirements in their latest promotion for Instant Lab, a product which prints polaroids directly from your phone, showing off all the gadget’s new features. They’re also offering 10% off the Instant Lab to our readers by using the discount code “itsnicethat” in their online shop. What a friendly bunch!

  3. Wieden_kennedy-nike-itsnicethat-list

    The US Masters is arguably the most anticipated event in the golfing world, and as Thursday’s tee-off draws ever nearer all eyes are on British hopeful Rory McIlroy. But as ever there’s also a lot of attention on Tiger Woods, whose scintillating talent can’t be ignored despite his much-publicised personal problems. With a lot made of the showdown between the two, it’s interesting to think that for years Rory idolised Tiger and this journey from fanboy to rival is played out with typical aplomb in Wieden + Kennedy’s new Nike spot.

  4. Rickygervais-netflix-int-list

    Ricky Gervais is a figure who splits opinion and for every acolyte who hails him as the saviour of contemporary comedy, there’s plenty more who just can’t stand that laugh. I happen to be in the former camp and I am also a fan of postmodern advertising, so these new spots for Optus push pretty much all of my buttons. Commissioned to promote the Australian telecoms company bringing Netflix Down Under, Gervais is on typically obtuse form, whingeing about the expectations put on him, shamelessly plugging his own successes and revelling in his own unprofessionalism. Your views on Gervais will dictate your reaction to these, but if like me you enjoy his posturing then there’s plenty here to enjoy.

  5. 4creative-grandnational-int-list

    When a promo advert for one of the world’s most famous horse races drops into my inbox I have certain preconceptions about what’s it’s going to look like – mainly close-ups of thundering hooves and gurning punters. It’s fair to say this Grand National spot from Channel 4’s 4Creative agency and Nexus directors Alan Smith and Adam Foulkes confounded all of my expectations.

  6. Kevin-bacon-int-list

    Every advert that Kevin Bacon has ever starred in has been leading up to this moment – the one where he is cast in a commercial to advertise eggs. Because he is Bacon! So he goes well with eggs!

  7. Wiedenkennedy-honda-list

    Nice simple idea here from Wieden + Kennedy to introduce Honda’s new range of cars under the wider umbrella of the brand’s boundary-pushing approach. Keep Up begins as a spot that challenges the viewer to, well, keep up with text that runs across the screen – against a backdrop of a vast expanse of desert – culminating in the line “Get to better faster.” But rather than leave it at that, the idea is taken onto its logical next step, with viewers directed to a second spot where the text goes even quicker, and then to a third where the words positively shoot across the screen. What’s interesting is how your mind adapts and you are able to follow the sense of it even at breakneck speed, which is a neat way of encapsulating the brand message in a very human, individual way.

  8. Queen-list

    Turns out even Prince Charles and Camilla are prone to some Royal cock-ups on Mother’s Day, if a new ad for The Body Shop is to be believed. The brilliant spot by Mr President and Alison Jackson shows Charlie and Cam struggling, as many of us do, to make the morning just perfect for Her Majesty, burning the toast, making a shambles of Sellotaping gifts and goofing around washing the corgis. Where they do succeed, however, is in making the boiled eggs into very British little soldiers. It’s a really clever campaign – sweet, funny, brilliantly written and replete with Harry dashing down the stairs clutching champagne, wearing nothing but his pants (Union Jack-patterned, of course.) And if you want some tips from the hapless pair before this Sunday, there are six additional films showing the prep in more detail, including “How to blow-dry a corgi” and “How to make a breakfast fit for a queen.” Great work, Alison!

  9. Geicoad-int-1

    When an insurance company challenges you to not skip through their latest ad on YouTube, your first reaction is likely to be “try me.” But you know what? They have actually pulled something pretty remarkable together for their latest advert. Well, I say remarkable, it’s pretty low-budget, but the idea behind it is great. Knowing that the majority of people wouldn’t watch an insurance ad on YouTube unless you were holding a gun to their head, they made their advert two seconds long. Then if like me you enjoy the first two seconds, you can stay for the whole thing. Best thing about this ad is how they didn’t even green screen the family, and you can see them wigging out and twitching as that dog goes all Beethoven on their dinner. Well done The Martin Agency for keeping us on our toes.

  10. Skoda-int-list

    I can’t remember the last time that an online ad left me open-mouthed and staring blankly at my computer screen, but this from 18 Feet and Rising for Skoda managed it. Easily. The campaign, called Fight For Attention, uses pupil-tracking technology to measure the way the viewer interacts with a 90 second-long split-screen film in which two cars, a white and a blue Skoda, literally vie for your attention. It then creates a personalised infographic to show you which held your attention for longer, identifying the details you missed and creating a percentage measure of which won. It’s space-ace in its accuracy.

  11. Kk-velocita-int-list

    When I think of major league sports brands the name Umbro doesn’t come to mind – sorry lads. That’s probably because they’re comparatively small, British and their logo’s not as cool as the Nike swoosh or whatever that adidas thing is (again, sorry). But Umbro’s latest ad is making me think I’ve got them all wrong; that they’re capable of trouncing the major players when it comes to their advertising budget.

  12. Superbowl%e2%80%93int-list

    Last night in Arizona Superbowl XLIX took place, a sporting event that brings with it lots of cultural collateral – a much-hyped half-time show (with Katy Perry this year), some baffled Brits pretending they know what they’re talking about and loads of Twitter users doing that “superb owl” joke. It also means a huge amount of attention lavished on the adverts, and after showing you a selection of the pre-released spots last week, we’ve updated to bring you our pick of the whole lot.

  13. Johnnolan-hereeast-list

    John Nolan may have the coolest job title on earth, described as he is as “a designer and creator of robots.” An animatronics expert who’s worked on a whole heap of blockbusters (from Harry Potter and Hellboy to Where The Wild Things Are and Clash Of The Titans), John was the go-to guy when Poke and directorial team The Theory wanted to do something pretty special to promote Here East, a new maker space on the site of the Olympic Park in east London.