• Whatisamagazine3

What Makes A Magazine 3 / Jeremy Leslie

Posted by Will Hudson,

Words, images and design combine in a magazine to create a linguistic and visual tone that relates to and reflects the magazine’s readership. This tone is based on the broad vision of the creative team, but underlying it is a structure that starts and ends with lists.

A new issue is based around a list of content that continually develops as the issue comes together. Once pages are being created this list is expressed visually in the flat plan, a map of the issue listing the content page by page.

On the pages themselves, lists are a vital part of the modern magazine, and no more so than in the NY title List. This magazine consisted entirely of lists, as its contents page, left, shows. Written lists detailed supermodels’ day rates and pictorial lists provided visual histories of the game console.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.