A magazine is a physical, tangible thing. You can turn it round in your hands, pass it to a friend, throw it across the room. This is so obvious that we take it for granted, but it’s worth reminding ourselves of this characteristic and the example shown left does just that.
Nice magazine was published in the early noughties and had the surface appearance of a standard magazine, being normal in size and format with a logo on the front and an advert on the back cover. The one thing you couldn’t do was flick through its pages, because it was actually a solid block of wood cut to A4.
It’s lack of content focuses our attention on it’s physicality, the sense of touch and texture that is a vital part of what a magazine is.