Held in any number of unusual venues and with a line-up of acts who break boundaries all over the shop, Eastern Electrics is a festival unlike any other, so when Accept & Proceed undertook rebranding it it made perfect sense that they create something appropriately cool. They created a new mark which they describe as a “lightning bolt E” and a “bespoke electrifying variation of Simplon Mono font,” drawing on classic heavy metal motifs and a gloriously sunny palette.
They even got illustrator Matt Johnstone on board to create a brilliantly weird Where’s Wally-esque festival scene with stories and characters from previous events, plus acts from the 2014 line-up carefully concealed in the crowds. Printed in segments on the back of the four flyers, the festival stationery lines up in a perfect poster format to create the full image Matt put together, in a fun, dynamic and very cool combination. And fun dynamism is what festivals are about, don’t you know.
- Rodion Kitaev illustrates the goings on of an office party in mammoth detail
- Makings of a Man: It’s Nice That and Harry’s invite you to be a life model for a day
- A higgledy-piggledy, funny yet tragic tale: The Romance of the Skeleton
- Tiago Galo’s refreshing, travel-themed illustrations remind us of sunnier times
- Artist Morgan Blair on her “pathological need to make you laugh”
- Lennarts & de Bruijn’s “hot as hell” campaign for Utrecht club, Ekko
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books