Held in any number of unusual venues and with a line-up of acts who break boundaries all over the shop, Eastern Electrics is a festival unlike any other, so when Accept & Proceed undertook rebranding it it made perfect sense that they create something appropriately cool. They created a new mark which they describe as a “lightning bolt E” and a “bespoke electrifying variation of Simplon Mono font,” drawing on classic heavy metal motifs and a gloriously sunny palette.
They even got illustrator Matt Johnstone on board to create a brilliantly weird Where’s Wally-esque festival scene with stories and characters from previous events, plus acts from the 2014 line-up carefully concealed in the crowds. Printed in segments on the back of the four flyers, the festival stationery lines up in a perfect poster format to create the full image Matt put together, in a fun, dynamic and very cool combination. And fun dynamism is what festivals are about, don’t you know.
- Vanguards magazine explores Scotland's undiscovered creative treasure
- Yoko Yuki takes us on a bizarre jaunt into town in this kaleidoscopic animation
- Director Nick Ahlmark captures the thrills of night riding for Vice and Samsung
- Marion Jdanoff's skillful screen prints and books are packed with vibrancy
- Illustrator Zoë Taylor’s heroine escapes a party through clichéd melodrama and sporadic linework
- Björk Vulnicura: inside the creation of the kafkaesque headpieces by James Merry and Neri Oxman
- Airbnb launches its own in-house design studio, Samara
- Subway unveils redesigned logo and new symbol
- Neubau introduces its latest immaculately minimal typeface, NB Akademie
- PES creates an epic scale, long-exposure stop motion film for Honda
- Rio Olympics 2016: the creative projects inspired by the Games
- Erin M Riley’s hand-woven tapestries re-contextualise online pornography (NSFW)