AG Rojas can do no wrong - more music video joy with his latest for Purity Ring

Posted by Alex Bec,

It seems that every time I try and post a music video these days, director AG Rojas has done the best ones. We’ve covered a couple of his bangers this year already and since being named the UKMVA new director of the year it feels a shame not to give him another virtual high five. His latest for Purity Ring came out last week and is a surreal piggyback through numerous gloomy scenarios, none of which I can really grasp, but I get the impression that’s the point. Also, anyone who’s award ceremony acceptance speech consists of downing a whole bottle of whiskey (and surviving) can do whatever else they want in my book.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.