Work / Music

AG Rojas can do no wrong – more music video joy with his latest for Purity Ring

It seems that every time I try and post a music video these days, director AG Rojas has done the best ones. We’ve covered a couple of his bangers this year already and since being named the UKMVA new director of the year it feels a shame not to give him another virtual high five. His latest for Purity Ring came out last week and is a surreal piggyback through numerous gloomy scenarios, none of which I can really grasp, but I get the impression that’s the point. Also, anyone who’s award ceremony acceptance speech consists of downing a whole bottle of whiskey (and surviving) can do whatever else they want in my book.