As of 6.30pm last night Airbnb looks a little classier. Having spent the past seven years growing a vast community of country-hopping collaborators, the world’s largest online accommodation marketplace has decided it’s time for a change. Gone is the awkward, dated logo that still reminds me of a bad ice cream parlour, likewise the cold, clinical blue that serves as the accent colour for all San Franciscan startups; and in its place is something entirely more exciting.
Working with London-based DesignStudio the company has undergone a wholesale brand update replacing logos, accent colours, UX, UI and their overall mission statement. “Belonging is the idea that defines Airbnb,” said CEO Brian Chesky, “but the way we’ve represented Airbnb to the world until now hasn’t fully captured this. So to represent that feeling, we’ve created a new marque for Airbnb inspired by our community. It’s an iconic marque for our windows, our doors, and our shared values.”
The marque is designed to be as clear and simple as possible, instantly iconic but easily reproducible, and to reflect this they’re inviting their users to customise and update it to suit their own needs. This means that members of the Airbnb community can create their own versions or the new identity to fully customise the experience they offer and to signify what’s unique about staying with them.
There are also major changes in the use of photography, modernised typography and a new brand colour that feels a lot less sterile than the last. What we’re most excited about though, is the new web and mobile sites, which promise to make the experience of actually booking your holiday a hell o fa lot more simple; which given the ubiquity of couch-surfing holidays can only be a good thing. Can’t say fairer than that!
- "Where’s my community?": Skin Deep and POC on the need for diversity in the film industry
- Jee-ook Choi conveys complex ideas using fine linework and muted colours
- Photographer Mehdi Lacoste on working with Actress
- French designer Victoire Coyon’s understated portfolio
- Unit Editions’ upcoming book on the unparalleled work of Paula Scher
- A creative composite of illustration: ten years of Christoph Ruckhäberle’s Lubok
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label