Unexpectedly bold and surreal designs for health tracking initiative

While certainly an innovative and useful tool, tech-based health tracking isn’t, perhaps, the most exciting concept. So it’s great to see the look and feel of a new health and technology platform use such playful, bold design cues. The Beautiful Meme has worked with illustrator Tal Brosh on this great look for Health Tech & You, a joint initiative between the Design Museum and AXA PPP, which looks at new breakthroughs in technology that tracks and monitors health.

The designs use eye-popping fluorescent green to mark a definite step away from the AXA PPP corporate branding, and surreal illustrations further depart from calorific number crunching and medical jargon and towards something little more fun. According to The Beautiful Meme, the brand is “designed to both reflect the innovation of the sector and appeal to a wide family audience who are beginning to embrace health technology.”