BBH rebrand J20 with creepy cool new advert featuring some real party animals

Posted by Rob Alderson,

Getting animals to boost an ad campaign is a tactic that dates back to prehistoric days (maybe) so it’s all the more noteworthy when you see it done well. The new J2O spot from BBH features a group of dogs turning up at a cats’ party and diffusing the predictable tension with the beverage in question. It’s the little touches that raise this above the rest – the smooching dog having his tummy tickled and the cat surreptitiously scooping a goldfish from its bowl. As a big departure for the brand, BBH had to get this right and it’s a well-executed if ever so slightly creepy effort.

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.