Some people would suggest that the rebrand of a niche software company, specialising in developing tourism-specific business solutions, might be a little on the dry side. But they’d definitely be wrong, as Bunch design studio have recently proven. Creating a crisp new identity for ITI Computers and some of their best-selling products, Bunch have rolled out the new look and feel throughout a variety of print and digital media.
The logotype itself is crisp and utilitarian, translating easily across a multitude of platforms. But the real standout work comes in the form of Bunch’s print collateral in which iterations of the logo have been used to create pleasing geometric forms and, more simply, sat alongside some tastefully chosen photography. It’s serious, corporate stuff but executed with expert precision and flair.
- Creative director David Lane tells us about redesigning frieze and creating campaigns for Hermés and Ally Capellino
- Photographer Zuza Krajewska's fragile portraits of Polish young offenders
- Anibal Bley’s Risograph zine experiments with glitchy patterns and illustrations
- CG Watkins’ narratively driven photography conveys mystery and escapism
- Sharp Type creates punchy typeface inspired by Swiss designer Adrian Frutiger
- Illustrator Susa Monteiro’s lonely figures battle the elements
- Grope Sans: a very rude typeface by Bompas & Parr
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- The reductive and exacting work of graphic designer Laura Prim
- Why creative education for advertising is stuck in the dark ages
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Nicolas Jaar releases Network, a book inspired by radio