Some people would suggest that the rebrand of a niche software company, specialising in developing tourism-specific business solutions, might be a little on the dry side. But they’d definitely be wrong, as Bunch design studio have recently proven. Creating a crisp new identity for ITI Computers and some of their best-selling products, Bunch have rolled out the new look and feel throughout a variety of print and digital media.
The logotype itself is crisp and utilitarian, translating easily across a multitude of platforms. But the real standout work comes in the form of Bunch’s print collateral in which iterations of the logo have been used to create pleasing geometric forms and, more simply, sat alongside some tastefully chosen photography. It’s serious, corporate stuff but executed with expert precision and flair.
- Moving Brands gives its opinions on the new Google logo design
- Typographic club posters that show how creativity flourishes within boundaries
- Eric Petersen's surreal illustrations take their cues from video games
- Paris-based Adrien Menard's portfolio experiments with letterforms and composition
- The creative process explained via egg metaphors, thanks to artist Honza Zamojski
- Vincent Girardot’s photo diary documents an alpine tour of fish, factories and firs
- No more serifs, same bright colours: Google launches new identity
- Tokyo 2020 Olympic Games logo scrapped over plagiarism row, according to reports
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Playfully tongue-in-cheek illustrations from Germany-based Cécile Dormeau
- The Anonymous Sex Journal is back, and this issue is all about wanking
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield