Some people would suggest that the rebrand of a niche software company, specialising in developing tourism-specific business solutions, might be a little on the dry side. But they’d definitely be wrong, as Bunch design studio have recently proven. Creating a crisp new identity for ITI Computers and some of their best-selling products, Bunch have rolled out the new look and feel throughout a variety of print and digital media.
The logotype itself is crisp and utilitarian, translating easily across a multitude of platforms. But the real standout work comes in the form of Bunch’s print collateral in which iterations of the logo have been used to create pleasing geometric forms and, more simply, sat alongside some tastefully chosen photography. It’s serious, corporate stuff but executed with expert precision and flair.