Who doesn’t love a twist – and this one in the promo for the recent Whistler Film Festival is an absolute belter. The festival prides itself on telling unexpected and unusual stories, so Dare’s Vancouver team created this magnificent video to reflect that mission. The pay-off at the end works only because the build-up is so flawlessly constructed, but even so the princess’s final scene steals the show. Fabulous fun, memorable and effective – we LOVE it.
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.