Work / Film

Lovely-looking teaser video promotes Diesel and Edun’s Studio Africa collaboration

There’s been a lot of chatter around Diesel’s new hook-up with Edun, which goes well beyond a new denim range made in Uganda. To promote the project they’ve approached a host of exciting up-and-coming creative talents who represent the cream of the new generation of African practitioners, from photographers and fashion designers to artists and bloggers. Bringing them together as Studio Africa, the hope is to create “a virtual loudspeaker and platform for a new generation of creative talents from across the continent.” This teaser video released this week has a really nice energy about it as well as some gorgeous shots and there’s a host of live events, broadcasts and more video content on the way.

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)

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Diesel + Edun: Studio Africa teaser (still)