Lovely-looking teaser video promotes Diesel and Edun's Studio Africa collaboration

Posted by Rob Alderson,

There’s been a lot of chatter around Diesel’s new hook-up with Edun, which goes well beyond a new denim range made in Uganda. To promote the project they’ve approached a host of exciting up-and-coming creative talents who represent the cream of the new generation of African practitioners, from photographers and fashion designers to artists and bloggers. Bringing them together as Studio Africa, the hope is to create “a virtual loudspeaker and platform for a new generation of creative talents from across the continent.” This teaser video released this week has a really nice energy about it as well as some gorgeous shots and there’s a host of live events, broadcasts and more video content on the way.

  • Sa1

    Diesel + Edun: Studio Africa teaser (still)

  • Sa2

    Diesel + Edun: Studio Africa teaser (still)

  • Sa3

    Diesel + Edun: Studio Africa teaser (still)

  • Sa4

    Diesel + Edun: Studio Africa teaser (still)

  • Sa6

    Diesel + Edun: Studio Africa teaser (still)

  • Sa7

    Diesel + Edun: Studio Africa teaser (still)

  • Sa9

    Diesel + Edun: Studio Africa teaser (still)

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.