There are two ways in which product designers can be game changers. Etiher they can introduce a new, unexpected model that takes the market in a brand new direction or they can apply their technological and innovative nous to an existing type of product and blow the competition away. It’s this second route that best describes James Dyson’s new project unveiled today in London. Building on his previous success with hand-dyers, he has taken on the all-in one tap and hand dryer which up until now has usually comprised a dribble of water followed by a waft of tepid air not dissimilar to a kitten’s burp.
A team of 125 Dyson engineers have been working on the new V4 motor for 15 years and it’s now at the heart of three new products, at a total cost of £40 million. James Dyson said: "The Dyson digital motor self-adjusts 6,000 times a second to maintain optimum efficiency to create high velocity sheet of air that dries hands quickly and hygienically” and its most impressive manifestation is in the Airblade Tap Hand Dryer, which – I can personally verify – scrapes the water of your hands in a matter of seconds.
There’s a host of stats around the launch but maybe the most impressive is that the new model produces 67 per cent less carbon dioxide than traditional hand dryers, and 62 per cent less than paper towels. Dyson also unveiled the souped-up Airblade using the new motor and launched a mini version – the Airblade Mark V – 60 per cent smaller than its predecessor.
It’s great to see Dyson still practicing what he preaches and investing in design and technology at a time when the economy is still struggling.
- “Non-league football is our punk rock” – Alex Brown’s work for Eastbourne Town FC
- Artist Esther Watson reimagines the flying saucers her dad created as a child
- Clara von Zweigbergk talks us through her art direction for Danish brand Hay
- John Molesworth illustrates the hustle and bustle of Record Store Day 2017
- “The artistic process becomes a form of yoga”: artist Christopher Davison
- More vibrant, goblin-like characters from illustrator Alex Jenkins
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Jon Burgerman on his utterly brilliant Instagram experiments
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices