• Tap

    Dyson: Airblade Tap hand dryer

Dys Dys baby! James is back with a new all in one tap-hand-dryer

Posted by Rob Alderson,

There are two ways in which product designers can be game changers. Etiher they can introduce a new, unexpected model that takes the market in a brand new direction or they can apply their technological and innovative nous to an existing type of product and blow the competition away. It’s this second route that best describes James Dyson’s new project unveiled today in London. Building on his previous success with hand-dyers, he has taken on the all-in one tap and hand dryer which up until now has usually comprised a dribble of water followed by a waft of tepid air not dissimilar to a kitten’s burp.

A team of 125 Dyson engineers have been working on the new V4 motor for 15 years and it’s now at the heart of three new products, at a total cost of £40 million. James Dyson said: "The Dyson digital motor self-adjusts 6,000 times a second to maintain optimum efficiency to create high velocity sheet of air that dries hands quickly and hygienically” and its most impressive manifestation is in the Airblade Tap Hand Dryer, which – I can personally verify – scrapes the water of your hands in a matter of seconds.

There’s a host of stats around the launch but maybe the most impressive is that the new model produces 67 per cent less carbon dioxide than traditional hand dryers, and 62 per cent less than paper towels. Dyson also unveiled the souped-up Airblade using the new motor and launched a mini version – the Airblade Mark V – 60 per cent smaller than its predecessor.

It’s great to see Dyson still practicing what he preaches and investing in design and technology at a time when the economy is still struggling.

  • Tap_profile

    Dyson: Airblade Tap hand dryer

  • Tap_cutaway

    Dyson: Airblade Tap hand dryer cutaway

  • Jd_tap

    Dyson: Airblade Tap hand dryer

  • Dys_range_06a5_w

    Dyson: New Airblade range

  • Airblade-v-profile

    Dyson: Airblade V

  • Airblade-v-cutaway

    Dyson: Airblade V (cutaway)

  • Ab08_ddm_01a6_w

    The new motor


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.