Since Fiorucci was founded in 1967, the Italian brand has been worn by everyone from Marc Jacobs to Cher, Calvin Klein to Douglas Coupland. The clout of a celebrity-studded fanbase solidified the label as a by-word for cool, earning Fiorucci a flurry of pop culture name-checks from Sister Sledge’s disco classic He’s The Greatest Dancer to Mark Leckey’s iconic video artwork Fiorucci Made Me Hardcore.
Bringing thongs, leopard print, Lycra-infused stretch jeans and Afghan coats to the European market for the first time, and exploding its way onto the front line of British casuals culture, Fiorucci’s fortunes took an unfortunate downward turn in 1989 when the label went into administration. It wasn’t long though before Fiorucci was dusting itself off to stage a revival during the late 90s and early 00s, when teenage girls across Europe were busy proclaiming their allegiance to the brand with bold slogans stretched across pastel pink t-shirts.
Now, the brand famed for its two cherubs logo – originally designed by graphic artist Italo Lupi – is back in time for SS17. Selfridges will host a several-week-long pop-up shop selling archive hand painted denim, bomber jackets, dungarees, jeans and denim jackets decorated with the angels. Selfridges will be offering complimentary customisation with patches featuring graphics from the 1984 Panini collaboration, and to celebrate, Fiorucci offered us an exclusive peek at these from the archive.
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