Graphic Design: Spanish studio Forma & Co. make even boring briefs exciting

Barcelona-based studio Forma & Co. is Joel Lozano and Dani Navarro, and my, do Dani and Joel know how to take a rather unexciting brief – creating communicative posters for government organisations, or posters to advertise debates about neuroscience – and make it 100% more interesting. Example A is this identity for Can Felipa’s Civic Centre, the name of which doesn’t exactly inspire a flurry of excitement.

Their objective was to create a design which was clean, clear and accessible, to advertise the centre’s diary of upcoming activities, and that is precisely what they’ve achieved. With style, too, through the medium of comparatively limited colour palette of bold reds, blues, oranges and greens, and a variety of corners and chunky straight lines. Understated and brilliantly effective, the resulting identity is stylish without being flashy. Excellent Forma!