Barbara Iwanicka and Vincent Hammingh design Frame’s analysis of the relationship between workspace and creativity

Date
17 June 2016

Black, white and green throughout, a beautifully designed book from Frame Publishers looks at the relationship between working environments and their effects on creativity.

Spaces for Innovation designed by Barbara Iwanicka and Vincent Hammingh, who call it “a manual for anybody interested in the formulating spaces that maximise levels of innovation.”

A series of smart, simplistic ideograms convey the core themes, and used in combination and as components of infographics, demonstrate the complex processes and directives in discussion. This strategy was a collaborative effort, as the designers explain: “The ideograms guide the reader through the book, but also unify the content and give the book a very strong identity. They explain data in a easily digestible way.”

Of the designers’ decision to use two contrasting paper stocks, the designers add: “the book is playing with juxtapositions between highly-curated and self-created content.”

Barbara and Vincent have purposefully incorporated space for the reader’s ideas. “The book can also be used as a sketch book for new ideas and reflections," they say. "Like any tool it should be used in order to learn. We chose a very bulky, notebook-like paper to make the notion of sketching ideas or answering the questions posed by the authors almost irresistible.”

The book is co-written for Frame by creative industry experts Kursty Groves and Oliver Marlow.

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About the Author

Jamie Green

Jamie joined It’s Nice That back in May 2016 as an editorial assistant. And, after a seven-year sojourn away planning advertising campaigns for the likes of The LEGO Group and Converse, he came back to look after New Business & Partnerships here at It’s Nice That. Get in touch with him to discuss new business opportunities, and how we can work together on creative partnerships, insights, experiences or advertising.

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