Gif-girls and meta-bedrooms in Blood Oranges' new track thanks to Haley Wollens

Posted by Bryony Quinn,

Blood Orange (Devonté Hynes) and Haley Wollens met on the internet so it makes sense that the music video for BO’s latest track, Champagne Coast is set in meta-rooms designed and built by the duo. Wollens, the director, plays heavily with the internet-only effect of flattened perspectives, moving textures and girls dancing on their own in each new room with a gif-like jerkiness that syncs to the track perfectly. This formula could very easily have been a pop-up ad-like nightmare, but it just isn’t – the music is easy listening and the video, for all the crudeness of its rendering, is actually brilliantly crafted.

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Posted by Bryony Quinn

Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.