If you haven’t seen Spike Jonze’s latest offering Her yet then I’m here principally to ask what in God’s name you’re doing with your time, as everybody seems to be talking about the film’s quietly unsettling subject matter. It does fall uncomfortably close to home; set in Los Angeles in 2025, the film is about a professional love letter writer, Theodore Twombly, who falls in love with his artificially intelligent operating system. The topic of society’s dependence on technology is intense and intimidating, but the overwhelmingly soft, almost retro aesthetic of the film is the spoonful of sugar that helps the medicine go down.
And for that we have Geoff McFetridge of Champion Studio to thank; he was charged with contributing a huge number of visual elements to the film, not least the illustrations adorning the walls of Theodore’s office, the map of L.A.’s future transport systems, the titles and credits and, most importantly, the interfaces of all the computer software used.
The cursive handwriting that pops up on Theodore’s handheld every time his cyber girlfriend calls with her dulcet drawl, and the swirling patterns which mark her absence when he fears he might have lost her forever, spark strangely visceral reflexes in the viewer. This, is turn, begins interesting conversations regarding our already advanced emotional reflexes to digital media, with all of its icons, arrows and endlessly spinning beach balls. Geoff’s part in easing our acceptance of such a frightening criticism of cultural behaviour is without a doubt a large part of the film’s appeal; now just maybe we’ll think twice next time we start taking the piss out of Siri, or setting our sat navs to sound like Snoop Dogg.
- Dive into Adam Higton's collages via his psychedelic new album and video
- Bill Baird's ephemeral online album is completely unique for every listener
- Ewen Spencer on new commission "Kick over the statues"
- Futur Neue explores texts through clean typography, images and unusual printing techniques
- Zhang Liang's cartoons sum up American pop culture
- Ira Ivanova designs vibrant wristband-inspired identity for Moscow music festival
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Trump protest pins by Sagmeister & Walsh, Hort, Olimpia Zagnoli and more
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- Kalen Hollomon's collages mix sex with fortune cookies
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Anja Wicki's sarcastically sweet comic illustrations