• Top

    Champion Studio: Her (screenshot)

Graphic Design

Graphic Design: A look at Geoff McFetridge's designs featured in Spike Jonze's Her

Posted by Maisie Skidmore,

If you haven’t seen Spike Jonze’s latest offering Her yet then I’m here principally to ask what in God’s name you’re doing with your time, as everybody seems to be talking about the film’s quietly unsettling subject matter. It does fall uncomfortably close to home; set in Los Angeles in 2025, the film is about a professional love letter writer, Theodore Twombly, who falls in love with his artificially intelligent operating system. The topic of society’s dependence on technology is intense and intimidating, but the overwhelmingly soft, almost retro aesthetic of the film is the spoonful of sugar that helps the medicine go down.

And for that we have Geoff McFetridge of Champion Studio to thank; he was charged with contributing a huge number of visual elements to the film, not least the illustrations adorning the walls of Theodore’s office, the map of L.A.’s future transport systems, the titles and credits and, most importantly, the interfaces of all the computer software used.

The cursive handwriting that pops up on Theodore’s handheld every time his cyber girlfriend calls with her dulcet drawl, and the swirling patterns which mark her absence when he fears he might have lost her forever, spark strangely visceral reflexes in the viewer. This, is turn, begins interesting conversations regarding our already advanced emotional reflexes to digital media, with all of its icons, arrows and endlessly spinning beach balls. Geoff’s part in easing our acceptance of such a frightening criticism of cultural behaviour is without a doubt a large part of the film’s appeal; now just maybe we’ll think twice next time we start taking the piss out of Siri, or setting our sat navs to sound like Snoop Dogg.

  • 5

    Champion Studio: Her (screenshot)

  • 3

    Champion Studio: Her (screenshot)

  • 1

    Champion Studio: Her (screenshot)

  • 2

    Champion Studio: Her (screenshot)

  • 6

    Champion Studio: Her (screenshot)

  • 7

    Champion Studio: Her (screenshot)

  • 8

    Champion Studio: Her (screenshot)

  • 9

    Champion Studio: Her (screenshot)

Ms-300

Posted by Maisie Skidmore

Assistant Editor Maisie joined It’s Nice That fresh out of university in the summer of 2013 and has stayed with us ever since. She has a particular interest in art, fashion and photography and is a regular on our Studio Audience podcast. She also oversees our London listings guide This At There.

Most Recent: Graphic Design View Archive

  1. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  2. List

    If all the magazines and small publications that used the internet as their subject matter were dumped on your head it’d be curtains for you – there’s bloody loads of them. Some, like Offscreen, deal with the people that make digital culture happen and try to bring these unsung heroes out from behind their screens into the RGB limelight, others, like French publication Nichons – Nous Dans l’Internet (Tits – We In The Internet) are more conceptually-minded, analysing and assessing the social and cultural phenomena brought about by the ubiquity of technology.

  3. Main

    Setting up a design studio and changing your name to a cool pseudonym is a good two-fingers-up to life on the quiet side. Parisian designer Julien Ducourthial decided to make this leap, and now overseas The Jazzist, offering bold, fluoro design work “serving in fields of graphic design, illustration and art direction in digital & printed media.” When Julien emailed us he told us he was inspired by 8-bit imagery and cartoons, which gave us an immediate inkling that we were going to like his work. Anyone looking to commission a great French designer any time soon? Julien is your man.

  4. List

    We haven’t featured Oslo-based studio Heydays on the site for a while but a quick check-in with their portfolio shows they’re still producing top-quality work for an eclectic range of clients. Nöra is a design house based between London and São Paulo which among other things supplied the seats for the World Cup stadia in Brazil. Heydays wanted a look and feel that felt “sophisticated with a stylish twist.” The pointillist type treatment pulls this off neatly and there’s some impressive animated elements you can see below as well. Keep up the great work team Heydays!

  5. List

    When it comes to a trendy commission, a restaurant in east London that serves everything on the bone is right up there. Credit is due then to Burgess Studio, whose identity for the eatery doesn’t take itself too seriously. Built around a nice typographic wordmark and the simple idea of making the all-important bone into a smile, the look and feel rolls out seamlessly across everything from bags to cups, menus to the website. It’s simple, it’s striking and it steers well clear of some kind of terrible hipster overload, all of which is to be very much commended.

  6. List

    It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.

  7. List

    Producing graphic collateral for one of the world’s largest international contemporary art fairs is a brief that would have some graphic design studios quaking in their boots, but when London-based Studio Frith was approached by Frieze Art Fair they accepted with relish.

  8. List

    “Churn out” always sounds like a derisive expression when referring to exceptional creative work, but the prolific nature of some studios means it’s the only one I like to use use to conjure up the relentless mechanical precision with which these studios proceed – and I definitely don’t mean it derisively. And so to Praline, the products of whose churning we’re here to admire.

  9. List

    For graphic design types, the opportunity to run wild with a printer’s various techniques is pretty much the dream brief, and Mexican agency Anagrama have well and truly lived that dream. They were one of seven agencies studios invited to create a notebook with Imprimerie du Marais, and they were given free rein to experiment with effects like hot foil stamping, microembossing, silk screening and sewn binding.

  10. List

    When David Mckendrick told us he was leaving Esquire and setting hop a new venture with Wallpaper* art director Lee Belcher, we were fascinated to see what the fruits of such a top-notch collaboration might look like. Last week we got our answer, when a copy of the new Christie’s magazine came dropping through our letterbox.

  11. List

    When you’re set a challenge by Google’s UXA design team, there’s the expectation for something pretty darn special to be created. Fortunately for Manual, they nailed their brief and created a smart, clean, eye-catching interpretation of Google’s visual language.

  12. List

    It’s a widely-acknowledged fact that Tony Brook and his Spin team can do no wrong – they just design cracking stuff. So imagine our surprise when… no, just kidding, their latest project’s a belter too. Commissioned by Sim Smith, a London-based gallery representing emerging British talent, Tony and his team went about producing a slick, simple, monochrome identity that’s as unfussy as the artists the gallery represents. The logo, website and print collateral are all pleasantly understated, meaning the Sim Smith name won’t ever get in the way of the most important thing – the artists’ work.

  13. List

    Some design cultures outside the UK are very familiar to us, others less so, and it’s always fascinating to get a glimpse into how others are interpreting the visual world, which is why I was immediately drawn to the Prague-based Anymade Studio.