Advertising: Romain Laurent directs a wonderfully original ad for Hermès
- Date
- 22 April 2014
- Words
- Maisie Skidmore
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There is more than one way to skin a cat, or so the old expression goes – and there’s more than one way to create a brilliantly effective fashion ad too, the new offering by Hermès being my case in question. It’s a short ad operating around a simple concept, but its infinitely quirky nature makes for a fascinating, surprising and very original watch.
The short was directed by photographer Romain Laurent – a choice which makes perfect sense when you realise that it functions much like a series of animated freeze-frames, hinging on the surprising juxtaposition of stillness and movement to create a puzzling series of events. In spite of all its charm, though, the clothes take centre stage, imbued with a life entirely their own. Definitely worth a watch.
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About the Author
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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.