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Tudo Bom, Tudo Bem – A look at It's Nice That's trip to Sao Paolo

Posted by Will Hudson,

Tudo Bom Todo Bem. Alex and myself have recently returned from Sao Paulo where we ran a five day workshop with Mesa & Cadeira (Table & Chairs). Hosted in the impressive Weiden + Kennedy offices and following in the rather large footsteps of Anthony Burrill and Andy Cameron, our workshop ran during evenings and weekends with 16 like-minded individuals centred around curation, editing and publishing content.

During our five day workshop we were also lucky enough to work with some of the keenest minds in the city, and collaboratively set ourselves a mission – to make people fall in love with Sao Paulo. The content that followed has exceeded our expectations, and the passion and personality every single person bought to their contribution was typical of a city that despite reputation, has proved to be the most welcoming we’ve ever visited.

Finding the right way to best tell the story resulted in articles including photographs, videos, audio and words and the content varied from football to hairdressers, sandwiches to busses. All the content is available to see on www.tudobemtudobomsp.com (a website we built in less than 24 hours).

A massive thank you to Barbara, Francesca and Sérgio for a fantastic week in an amazing city.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.