Ending with the best commercial ever.
I want to be Ed Nadalin.
Ending with the best commercial ever.
I want to be Ed Nadalin.
Like police officers getting younger, feeling estranged from Radio 1 is a sure sign that you’re getting on a bit. But even I – from the rarefied perch of my early 30s – can appreciate the brilliance of this promo for the station’s Even More Music Month. They had the good sense to commission animation duo Nicos Livesey and Tom Bunker, who created 30 seconds of trippy music-themed madness complete with gurning lollipops, bopping pineapples and an infernal rock-band playing on a spooling tongue. It’s fun, it looks great and it gets its message across in a half-minute energy burst, even if disappearing into Fearne Cotton’s mouth is slightly terrifying.
It’s time to play Spot the Creative here in this fantastic video from Rotterdam design studio From Form. I was going to say that it was an animation, but that’s the beauty of this film – it’s totally not. By using clever, olde worlde-style fairground aesthetics they’ve conjured up a mechanical set with which to promote the annual Reasons to Create conference.
Fresh off the press trail from Under The Skin, Jonathan Glazer has just finished work on an intensely physical advert for Canon. The spot, called Gladiator Football, focuses on the annual Florentine game of Calcio Storico, a brutal combination of cage fighting and football that sees two teams pitted against each other in a sandy ring, beating the crap out of each other in order to win a cow.
If I’m being completely honest for the first ten seconds of this new Guardian ad, I thought it was going to be frustratingly saccharine. But what starts out seeming like just another cutesy, family-orientated spot packed full of adorable little children making a mess of their middle-class parents’ homes, quickly develops into a beautifully structured bit of film, suggesting that we’re all influenced by The Guardian’s weekend offerings, as person after person engages uniquely with their cultural and culinary content; attending the same shows, cooking the same Nigel Slater recipe and even having a crack at making the same bird house. Which sums up the weekend I’m about to have perfectly. Fetch me my tools!
Film4 has been one of the UK’s foremost production companies since its inception in 1982, responsible for titles like Trainspotting, Paris, Texas, Hunger and This Is England among many others. They’re also the UK’s number one film channel, screening films for free since 2010. But we’ve always just liked them for their weird TV spots. When they launched their free service four years ago they had Lucy Liu, Ewan McGregor, Gael Garcia Bernal and Judi Dench dressed up in all manner of strange outfits making fools of themselves. Now they’ve grown up a bit and have a new look to show off, but the ads are no less enjoyable.
It’s been nearly a year now since Breaking Bad ended although its die-hard fans remain evangelical in explaining to literally anybody how they really should have seen it by now. Maybe this will distract them for a while, as Bryan Cranston and Aaron Paul have reunited for this super six-minute promo to mark Audi’s sponsorship of Monday’s Emmy Awards. We find the duo running a slightly creepy pawn shop where they encounter Veep star Julia Louis-Dreyfus, who is trying to pawn her Emmy statuette after drunkenly buying an island because she was jealous of Celine Dion. There are lots of nicely sly nods to the pair’s previous incarnation, the merits of supporting actors and comedy vs drama, and there are (so I am told) a few neat Breaking Bad in-jokes too. The high-production values help of course but it’s the script that sets this apart.
If Quentin Tarantino made ads, they’d look like this. The scene is a dark, chintzy bar. Our protagonist wears a studded denim jacket and glitzy gold earrings. There’s a song in the background about Little Red Riding Hood, and I think we all know who’s the Big Bad Wolf.
There has been a lot of discussion about brand stories recently, but it’s important to differentiate between vaguely extrapolated marketing gimmicks and genuine humdingers of revolution and exile, fire and earthquakes. BACARDÍ boasts a heritage that includes an astonishing array of interesting tales, and they’ve drawn on this rich reserve to create their very own graphic novel.
There was a time when it was all about fitting in, running with the in-crowd and following the masses. But over recent years we’ve all come to realise that it’s much more interesting to dare to be different and that weird and unusual can be so much more exciting.
The word “sumptuous” shouldn’t be thrown around willy nilly, but in the context of a new Johnnie Walker whisky ad featuring Jude Law lounging on what could be the world’s most expensive antique boat, lolling about on the sapphire Mediterranean, it’s totally acceptable. You may well have seen the Johnnie Walker ad in collaboration with Mr Porter going around the web last week, a 6-minute visual feast that is infused with style and money and a Talented Mr Ripley-vibe. Tom Cockram, a photographer we hold very dear to our hearts, has put all the behind-the-scenes shots from this ad that was directed by Jake Scott up on his site, and I’m tempted to say that I’m enjoying these even more than the ad itself.
Do I love this ad campaign more because it’s French? Probably. It’d be super cool from anywhere though. Intermarché – a big supermarket chain in France – decided it was time to save an endangered species from the rubbish bin; ugly duckling fruit and veg. In the UK a whopping 40% of greens don’t reach our shelves simply for being a bit unfortunate looking and globally we waste $750 billion worth of food each year. Ouch.
If you watched any of this year’s World Cup you’ll most likely have noticed all the players strutting about in pairs of weightless neon boots. If, like me, you don’t really pay attention to that kind of thing, then you may not have known what they were. Luckily this stunning spot from ManvsMachine grabbed my attention for long enough to inform me that they were Nike’s latest Mercurial Superfly boot, capable of eviscerating a giant marble army of footballing warriors with their superhuman speed. But more important than my education in high-performance footwear was my appreciation of the phenomenal skill of Mike Alderson and his team at ManvsMachine whose ability to turn pure fiction into a believable, 3D-rendered reality is nothing short of breathtaking.
Remember the Speedo-clad old dude strolling casually through beach-bronzed beautiful people in Wieden + Kennedy’s hugely popular Southern Comfort spot a few years back? Course you do (and it’s still worth a watch in case you were wondering). Anyway Young Gun is the latest spot in the campaign and we think it’s another winner. If you’ve ever stood incandescent with rage as a barman holds up the entire queue showing off their “moves,” then you’ll enjoy this.