Ending with the best commercial ever.
I want to be Ed Nadalin.
Ending with the best commercial ever.
I want to be Ed Nadalin.
When a promo advert for one of the world’s most famous horse races drops into my inbox I have certain preconceptions about what’s it’s going to look like – mainly close-ups of thundering hooves and gurning punters. It’s fair to say this Grand National spot from Channel 4’s 4Creative agency and Nexus directors Alan Smith and Adam Foulkes confounded all of my expectations.
Every advert that Kevin Bacon has ever starred in has been leading up to this moment – the one where he is cast in a commercial to advertise eggs. Because he is Bacon! So he goes well with eggs!
Nice simple idea here from Wieden + Kennedy to introduce Honda’s new range of cars under the wider umbrella of the brand’s boundary-pushing approach. Keep Up begins as a spot that challenges the viewer to, well, keep up with text that runs across the screen – against a backdrop of a vast expanse of desert – culminating in the line “Get to better faster.” But rather than leave it at that, the idea is taken onto its logical next step, with viewers directed to a second spot where the text goes even quicker, and then to a third where the words positively shoot across the screen. What’s interesting is how your mind adapts and you are able to follow the sense of it even at breakneck speed, which is a neat way of encapsulating the brand message in a very human, individual way.
Turns out even Prince Charles and Camilla are prone to some Royal cock-ups on Mother’s Day, if a new ad for The Body Shop is to be believed. The brilliant spot by Mr President and Alison Jackson shows Charlie and Cam struggling, as many of us do, to make the morning just perfect for Her Majesty, burning the toast, making a shambles of Sellotaping gifts and goofing around washing the corgis. Where they do succeed, however, is in making the boiled eggs into very British little soldiers. It’s a really clever campaign – sweet, funny, brilliantly written and replete with Harry dashing down the stairs clutching champagne, wearing nothing but his pants (Union Jack-patterned, of course.) And if you want some tips from the hapless pair before this Sunday, there are six additional films showing the prep in more detail, including “How to blow-dry a corgi” and “How to make a breakfast fit for a queen.” Great work, Alison!
When an insurance company challenges you to not skip through their latest ad on YouTube, your first reaction is likely to be “try me.” But you know what? They have actually pulled something pretty remarkable together for their latest advert. Well, I say remarkable, it’s pretty low-budget, but the idea behind it is great. Knowing that the majority of people wouldn’t watch an insurance ad on YouTube unless you were holding a gun to their head, they made their advert two seconds long. Then if like me you enjoy the first two seconds, you can stay for the whole thing. Best thing about this ad is how they didn’t even green screen the family, and you can see them wigging out and twitching as that dog goes all Beethoven on their dinner. Well done The Martin Agency for keeping us on our toes.
When I think of major league sports brands the name Umbro doesn’t come to mind – sorry lads. That’s probably because they’re comparatively small, British and their logo’s not as cool as the Nike swoosh or whatever that adidas thing is (again, sorry). But Umbro’s latest ad is making me think I’ve got them all wrong; that they’re capable of trouncing the major players when it comes to their advertising budget.
Last night in Arizona Superbowl XLIX took place, a sporting event that brings with it lots of cultural collateral – a much-hyped half-time show (with Katy Perry this year), some baffled Brits pretending they know what they’re talking about and loads of Twitter users doing that “superb owl” joke. It also means a huge amount of attention lavished on the adverts, and after showing you a selection of the pre-released spots last week, we’ve updated to bring you our pick of the whole lot.
John Nolan may have the coolest job title on earth, described as he is as “a designer and creator of robots.” An animatronics expert who’s worked on a whole heap of blockbusters (from Harry Potter and Hellboy to Where The Wild Things Are and Clash Of The Titans), John was the go-to guy when Poke and directorial team The Theory wanted to do something pretty special to promote Here East, a new maker space on the site of the Olympic Park in east London.
French Canadian creative Julien Vallée first appeared back on the site in 2008 and a quick search through our archive shows that he’s popped up with pleasing regularity over the years. Julien – who joined forces with Eve Duhamel back in 2013 to form Vallée Duhamel – has a longstanding mastery of creating great-looking, playful and tactile creative solutions and is particularly skilled at lending his unerring sensibilities to all manner of brands from AOL and Hermès to a Quebecois development capital organisation.
A new ad tells the story of a chewed up pen lid, a jelly baby, a princess and a peanut who are all rather concerned about infants choking on their very beings. Created by BBH London, John Ayling and Associates and animators Si & Ad, it’s something of a departure from St John Ambulance’s usual tone.
When it comes to a company with as global a reach as Pepsi, the possibility for commissioning brilliant creative work seems almost limitless, and this suggestion is truly put to the test at New Years. To celebrate the beginning of 2015, Pepsi brought London-based art directors and filmmakers HarrimanSteel on board to recreate the process of nuclear fission on an enormous scale.
We’ve all been there – the slightest twinge and it’s straight onto Google to terrify yourself with what it all might mean in the worst case medical scenario. DDB Brussels have taken that premise as the basis for this spot for Flemish online health platform Gezondheid en Wetenschap, which aims to underline the importance of getting information from reputable sources. While the starting point may be a staple topic for observational stand up comedians, the DDB team have pushed it to the extremes and the execution makes the most of the raw material. A nice extra touch uses Google Adwords to warn people to seek proper professional help when the search for symptoms like “twitching eyelid.”
There was a time when a great video was enough. Come up with the idea, film it with the right production values, whack it up on YouTube and watch the hit counter go through the roof. But that was then, and now viewers expect more. They don’t want to just consume online content; they want to control it. There have been several innovative and exciting interactive videos where the viewer can call the shots, change things up and make decisions that affect what they’re seeing. But too often this can come across as a gimmick, a fun but ultimately futile set of bells and whistles that don’t really add anything to the experience.