Ending with the best commercial ever.
I want to be Ed Nadalin.
Ending with the best commercial ever.
I want to be Ed Nadalin.
Ambition is an often underrated component of creative undertakings, but that’s not a charge that can be levelled at Robert Bösch’s genuinely astonishing shoot for Mammut’s 2015 campaign. Working with hundreds of specialist climbers, Robert took this extraordinary series of images to mark the 150th anniversary of the first ascent of the Matterhorn ridge by Edward Whymper. These pictures have been doing the rounds for a few weeks now but if you haven’t come across them yet then let yourself be dazzled by their brilliance and the organisational feats that brought them into being.
IKEA are known for using their stores to promote their goods (I’m referring of course to the highly successful ad where they filled one of their shops with cats and filmed it) and today they’re back with a new spot to celebrate Hallowe’en. This time they’ve taken the famous scene from The Shining where Danny rolls around on his trike and inserted that same ominous fear into their own store. I swear anyone that puts a Rail Cam anywhere and follows a kid on a small tricycle around for a while is going to give everyone the heebie-jeebies, and this is no exception. The ending’s a bit weird, but at least you’ll be able to sleep after watching it, which is more than I can say for the original.
Forget what you think you know about surfing; the “gnarly dudes” on the hunt for “tubular waves” (I’m basing most of this language on Sean Penn’s character in Fast Times At Ridgemont High, but you catch my drift). Finisterre’s latest surf film is more in line with Jonathan Glazer’s legendary Guinness ad than any piece of footage you’re likely to see for O’Neill or Billabong. For one thing it’s not set in an exotic location – there are no bikini-clad babes – as they’ve traded warmer waters for the icy depths off the coasts of northern Scotland and Ireland.
It was 17 years ago (!) that the BBC released a star-studded cover of Lou Reed’s Perfect Day, and tonight they marked the relaunch of BBC Music in a similar way. Musicians from Pharrell Williams and Stevie Wonder to Lorde and Chrissie Hynde weigh in on this heavyweight effort that more than anything confirms the strength of the BBC’s pulling power. Sure some people will find it cheesy as hell and on balance it’s probably not as good as Perfect Day but when you can roll out guns as big as these it’s sometimes fun to put them all together and see what happens. Also the song’s writer Brian Wilson of The Beach Boys plays a piano with a tiger on it. Because, well, just because I think…
Is there nothing Tim and Eric can touch without turning it into a gleaming hunk of gold? I’d have imagined that homeware would be simply too dry for their unique brand of slapstick, but somehow the American comedy duo have succeeded in making an ad for GE Link lightbulbs, dreamt up by BBDO New York, which is pant-wettingly funny and super slick without undermining their usual offerings on American channel Adult Swim.
Spectacular promo film here from Reebok, inviting you to “give me your classics and I’ll show you the future.” As well as taking you swerving around northern A-roads in a BMW E28 M5 (dream car) stopping briefly on the way to pick up a blonde girl in the leafy suburbs (dream babe) this short film perfectly promotes the nostalgia associated with the Reebok Classics.
Like police officers getting younger, feeling estranged from Radio 1 is a sure sign that you’re getting on a bit. But even I – from the rarefied perch of my early 30s – can appreciate the brilliance of this promo for the station’s Even More Music Month. They had the good sense to commission animation duo Nicos Livesey and Tom Bunker, who created 30 seconds of trippy music-themed madness complete with gurning lollipops, bopping pineapples and an infernal rock-band playing on a spooling tongue. It’s fun, it looks great and it gets its message across in a half-minute energy burst, even if disappearing into Fearne Cotton’s mouth is slightly terrifying.
It’s time to play Spot the Creative here in this fantastic video from Rotterdam design studio From Form. I was going to say that it was an animation, but that’s the beauty of this film – it’s totally not. By using clever, olde worlde-style fairground aesthetics they’ve conjured up a mechanical set with which to promote the annual Reasons to Create conference.
Fresh off the press trail from Under The Skin, Jonathan Glazer has just finished work on an intensely physical advert for Canon. The spot, called Gladiator Football, focuses on the annual Florentine game of Calcio Storico, a brutal combination of cage fighting and football that sees two teams pitted against each other in a sandy ring, beating the crap out of each other in order to win a cow.
If I’m being completely honest for the first ten seconds of this new Guardian ad, I thought it was going to be frustratingly saccharine. But what starts out seeming like just another cutesy, family-orientated spot packed full of adorable little children making a mess of their middle-class parents’ homes, quickly develops into a beautifully structured bit of film, suggesting that we’re all influenced by The Guardian’s weekend offerings, as person after person engages uniquely with their cultural and culinary content; attending the same shows, cooking the same Nigel Slater recipe and even having a crack at making the same bird house. Which sums up the weekend I’m about to have perfectly. Fetch me my tools!
Film4 has been one of the UK’s foremost production companies since its inception in 1982, responsible for titles like Trainspotting, Paris, Texas, Hunger and This Is England among many others. They’re also the UK’s number one film channel, screening films for free since 2010. But we’ve always just liked them for their weird TV spots. When they launched their free service four years ago they had Lucy Liu, Ewan McGregor, Gael Garcia Bernal and Judi Dench dressed up in all manner of strange outfits making fools of themselves. Now they’ve grown up a bit and have a new look to show off, but the ads are no less enjoyable.
It’s been nearly a year now since Breaking Bad ended although its die-hard fans remain evangelical in explaining to literally anybody how they really should have seen it by now. Maybe this will distract them for a while, as Bryan Cranston and Aaron Paul have reunited for this super six-minute promo to mark Audi’s sponsorship of Monday’s Emmy Awards. We find the duo running a slightly creepy pawn shop where they encounter Veep star Julia Louis-Dreyfus, who is trying to pawn her Emmy statuette after drunkenly buying an island because she was jealous of Celine Dion. There are lots of nicely sly nods to the pair’s previous incarnation, the merits of supporting actors and comedy vs drama, and there are (so I am told) a few neat Breaking Bad in-jokes too. The high-production values help of course but it’s the script that sets this apart.
If Quentin Tarantino made ads, they’d look like this. The scene is a dark, chintzy bar. Our protagonist wears a studded denim jacket and glitzy gold earrings. There’s a song in the background about Little Red Riding Hood, and I think we all know who’s the Big Bad Wolf.