Jon Rafman is an artist widely-known for his 9-Eyes project (currently exhibiting at London’s Saatchi Gallery) that sees him digitally traverse the byways and highways of Google Street View, capturing images with the incidental eye of a street photographer. This is his medium: utilising existing imagery and software, which is accessible to anyone near the internet, and presenting it in new and unexpected contexts. With that in mind, in none of his series are the web tools at his disposal more successfully manipulated than the ongoing Brand New Paint Job.
Using Google’s 3D Warehouse, Rafman picks objects and interiors and wallpapers, shrink-wraps, drapes and carpets them with the works of the modern masters. This coalescence of low and high brow, surface and form, mass production and high art, reality and unreality is a comment on what? The suggestion of an over-commercialised art world? A comment about the “everyone’s a curator” debate? A post-modern interior designer fantasy?
Whatever it is, it’s accessible and aesthetic joviality on style and the subversive propagation of art online – also, who wouldn’t want to drink Campari spritzers in a Modigliani tavern?!
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