Special effect budgets blown in new Umbro ad from KesselsKramer!

Date
16 February 2015

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When I think of major league sports brands the name Umbro doesn’t come to mind – sorry lads. That’s probably because they’re comparatively small, British and their logo’s not as cool as the Nike swoosh or whatever that adidas thing is (again, sorry). But Umbro’s latest ad is making me think I’ve got them all wrong; that they’re capable of trouncing the major players when it comes to their advertising budget.

To celebrate the launch of their new Velocita boot they’ve hired KesselsKramer to invest what I can only assume was millions into a hard-hitting, pant-wetting, mind-blowing piece of special effects wizardry that makes a mockery of every other football boot advert, ever. I don’t want to ruin the surprise but there’s a man shooting lasers out of his eyes! Bloody nora!

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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KesselsKramer: Umbro Velocita

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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