Oh my giddy aunt this is terrific. The video for the new Kindness single Gee Up begins as an enjoyably lo-fi if fairly straightforward music video, and then, two minutes in, everything changes. We cut to mockumentary style behind-the-scenes footage casting the band members and some of their hangers-on in wonderfully ridiculous lights. It’s not just clever and funny, it’s also a brave move for a music video to abandon the music half-way through. As an artistic gift, this truly is an act of Kindness.
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.