When Korean longboarder Hyojoo Ko released an Instagram video early last year showing her expertly perform a choreographed skate through Han River Park in Seoul, it earned millions of views the world over. Now director Lacey has worked with production company Rita to create a fashion film for Vogue Japan starring Hyojoo, featuring some of the same moves but in an altogether more awesome environment.
Making for addictive watching, the beautifully produced film follows the boarder as she sinuously glides through the architecture of Oscar Niemeyer’s International Cultural Centre in Asturias, Spain. Seeing the vast urban space devoid of people is both innately satisfying and uncanny, the curves of the white buildings and the concrete landscape creating the perfect set for Hyojoo’s sequence. Flashes of primary colour come from the surroundings, including a wave crest of red fabric that she boards through in a highlight of the film. Set against that backdrop, the colours and textures of the clothing stand centre stage. There’s a subtle element of surrealism too, when multiples of Hyojoo appear, as well as a giant red rolling circle.
The film was directed by Lacey with director of photography Kaname Onoyama, and edited by Kate Owen at Whitehouse Post. It is accompanied by Elderbrook’s song Could. The team at Rita included Michel Teicher, Camila Mendez and Germain Robin, and VFX was by The Mill.
- Spin studio shares its latest work and how to perk up "depressed-looking" v’s
- Animator Dan Castro tackles the intricacies of relationships in this funny short
- “I don't want to lose my connection with the tangible”: illustrator Jack Taylor on his new digital and 3D process
- Greta Thorkels: a graphic designer creating Gilmore Girls zines and record sleeves
- Grégory Michenaud’s ongoing project sees him explore identity in a Hasidic Jewish community
- Photographer Gilleam Trapenberg explores macho culture against rose-tinted skies in Big Papi
- The New York Times Magazine’s new cover is actually a painting
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- “It needs to be normalised that women masturbate”: meet illustrator Jordyn McGeachin
- Life through the lens of enchanting photographer Vicki King
- Six months in the (enviable) life of photographer Ryan Lowry
- We get to know hilarious and thoughtful illustrator, Ruby Etc