There’s a reason why pub quiz machines ask you questions such as “Who came seventh in the 1976 Canadian Olympics?” – nobody knows, or cares. It’s harsh, but I think we can all agree that out of 12 runners in the much-anticipated Olympic 100m dash, nine of them are not going to be receiving a medal, or, for that matter, any kind of notoriety whatsoever. So that’s where London Underdogs step in – allowing the general public (primarily those who aren’t taking the Olympics that seriously) to cheer on the athletes that probably aren’t going for gold.
Cast your mind back, if you will, to Eric the Eel, the swimmer from Equatorial Guinea who may or may not have ever actually been taught how to swim. Think of the hilarious joy he brought to the 2000 Olympics while you hang these official and slightly depressing posters in your living-room windows, and cross your fingers for all the unheard-of athletes making their way to London as we speak. Go underdogs!