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    Photo courtesy of Minimaforms.

  • Detroit2

    Photo courtesy of Minimaforms.

  • Detroit3

    Photo courtesy of Minimaforms.

  • Detroit4

    Photo courtesy of Minimaforms.

  • Detroit5

    Photo courtesy of Minimaforms.

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    Photo courtesy of Minimaforms.

Minimaforms: Memory Cloud Detroit

Posted by Rob Alderson,

Londoners may recall a startling project from 2008 where messages sent in by the public were projected onto plumes of smoke that drifted across Trafalgar Square. Well Stephen and Theodore Spyropoulos, the brains behind experimental architecture and design practice Minimaforms, have done it again at The Detroit Institute of Art. In perfectly atmospheric surroundings, the messages ranged from the aphoristic -“They told me this city was dead. Instead, it brought me to life,” – to the personal: “On October 14, 2006, for an hour, Adams Street and its slab of pavement, became the happiest place on Earth. And it was unforgettable.”

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.