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Work / Graphic Design

Mirko Borsche design museum identity uses type that reflects big-name designers’ aesthetics

Bubble writing, that staple of school exercise book doodles, has really come into its own again thanks to a new identity for Die Neue Sammlung design museum by Bureau Mirko Borsche. The branding uses a smart doubling of typography to display the museum’s name in both German and English, either placed horizontally or vertically to create a whole. The names of the designers featured in the museum are shown in numerous bespoke typefaces set in an antique olive tone that aim to “imitate the core idea of the designers’ work,” according to Mirko, without the need to explicitly show imagery of the work they produce. “The self-made typeface gives a lot of freedom to design posters, in-house lettering, ads, banners, flyers etc. in a pure typographic way,” the designer adds.

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity

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Bureau Mirko Borsche: Die Neue Sammlung identity