Music Video: Emily Kai Bock delivers this epic music video for Arcade Fire

Posted by Liv Siddall,

This music video made me cry. Then my friend Greg watched it, and he cried as well. We don’t know how Emily Kai Bock does it, but everything she shoots seems to have this weird, emotional energy running through it – even the strip lighting in her films makes me feel giddy, romantic and lost.

In this video for Arcade Fire’s Afterlife we are plopped into the lives of a seemingly widowed family. Each family member, all male, are struggling to come to terms with the fact that their mother or spouse has gone, and are simultaneously, desperately struggling to cope with one another in her absence. Emily takes the camera on journeys into their heads and we are given exclusive, intimate access to the darkest corners of their dreams. As far as music videos go, for me this one is perfect.

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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    Emily Kai Bok: Arcade Fire: Reflektor

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.