Work / Music

Music Video: Guy rides a motorised wheelchair covered in disco lights through the LA desert

There’s a reason why everyone stopped watching Pimp My Ride and that’s because the before-and-after process isn’t as effective when you’re making something look fundamentally worse. In this much more appealing makeover tale, director Laurie Lynch has taken a vehicle and transformed it into something inexplicably better, and used it the new video for I Wanna Feel by Second City.

The concept of the music video is an old guy in a motorised disco cart making his way through the LA desert to the joy of the weird desert folk – adults, strippers and kids alike. Sure you can shoot pretty much anything in that desert when the sun’s going down and it’s going to look great, but this idea for a story – although simple – is pretty genius. We just want to know what’s happened to that disco cart…

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch

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Second City: I Wanna Feel. Directed by Laurie Lynch