Music Video: Laurie Lynch manifests a teen love story for New Young Pony Club

Posted by Liv Siddall,

Excellently cast and directed video here from young director Laurie Lynch for New Young Pony Club, who appear to be calling themselves NYPC these days. The video sees a 1990s pubescent siren luring a young, fresh-faced lad into an empty school where she casts him under her peculiar spell using teen-siren tools such as bubblegum, china-buns and blossom. Shot in a honey-coloured light, this hazy video is reminiscent of a summertime crush of years gone by, topped off with a magnificently sinister moment when the spell is broken that you’ve really got to see to believe.

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    Laurie Lynch: NYPC – Hard Knocks

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    Laurie Lynch: NYPC – Hard Knocks

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    Laurie Lynch: NYPC – Hard Knocks

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    Laurie Lynch: NYPC – Hard Knocks

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    Laurie Lynch: NYPC – Hard Knocks

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    Laurie Lynch: NYPC – Hard Knocks

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.