We’ve said it before and we’ll say it again, Swedish designers Lundgren Lindqvist know a thing or two about designing an identity. Tasked with creating fresh branding for the somewhat severe-sounding Nordic Energy Research (they shorten it to NER for good measure) the studio came up with a pretty nifty new vernacular with which the firm could identify itself.
As a regular publisher of printed and online reports it was imperative the NER be able to produce consistently engaging visual material. With that in mind Lundgren Lindqist created a circle grid from which numerous pixellated illustrations could be assembled to ensure that the company’s output maintained its distinct identity while simultaneously providing engaging visual cues.
Coupled with some charming bespoke icons and the daring use of Otl Aicher’s unusual Rotis Sans, this is one impressive new identity from a studio that seem to intuitively understand the importance of a strong brand.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors