We’ve said it before and we’ll say it again, Swedish designers Lundgren Lindqvist know a thing or two about designing an identity. Tasked with creating fresh branding for the somewhat severe-sounding Nordic Energy Research (they shorten it to NER for good measure) the studio came up with a pretty nifty new vernacular with which the firm could identify itself.
As a regular publisher of printed and online reports it was imperative the NER be able to produce consistently engaging visual material. With that in mind Lundgren Lindqist created a circle grid from which numerous pixellated illustrations could be assembled to ensure that the company’s output maintained its distinct identity while simultaneously providing engaging visual cues.
Coupled with some charming bespoke icons and the daring use of Otl Aicher’s unusual Rotis Sans, this is one impressive new identity from a studio that seem to intuitively understand the importance of a strong brand.
- Submit Saturdays: Planning and prototyping your website
- Danny Fox: the Cornish artist inspired by LA’s Skid Row
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August