We’ve said it before and we’ll say it again, Swedish designers Lundgren Lindqvist know a thing or two about designing an identity. Tasked with creating fresh branding for the somewhat severe-sounding Nordic Energy Research (they shorten it to NER for good measure) the studio came up with a pretty nifty new vernacular with which the firm could identify itself.
As a regular publisher of printed and online reports it was imperative the NER be able to produce consistently engaging visual material. With that in mind Lundgren Lindqist created a circle grid from which numerous pixellated illustrations could be assembled to ensure that the company’s output maintained its distinct identity while simultaneously providing engaging visual cues.
Coupled with some charming bespoke icons and the daring use of Otl Aicher’s unusual Rotis Sans, this is one impressive new identity from a studio that seem to intuitively understand the importance of a strong brand.
- Another week over, it's Best of the Web!
- Joseph Harmon's warped intricate works unveiled at new show in Brooklyn
- Sophie Littman captures the underlying awkwardness of a village orchestra
- New York-based agency T&T&T are in it for “$$$$$, fame and graphic bliss”
- The psychedelic world of Dexter Navy
- Photographer Ilyes Griyeb takes us to Senegal's salt lakes
- Trump protest pins by Sagmeister & Walsh, Hort, Olimpia Zagnoli and more
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Kalen Hollomon's collages mix sex with fortune cookies
- Graphic designer Timo Lenzen fuses hyperreal, architectural forms with vivid colours
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- Anja Wicki's sarcastically sweet comic illustrations