Students' hoax video of an eagle snatching a baby goes super-viral

Posted by Rob Alderson,

The internet was a-flutter yesterday with the video of a golden eagle trying to snatch a baby from a Canadian park, so much so that most news organisations jumped on the viral bandwagon and the Daily Mail led their site on their story for several hours. Fast forward to the end of the day and Montreal’s Centre NAD revealed the piece was a clever computer-generated concoction by three undergraduate students – Normand Archambault, Loïc Mireault and Félix Marquis-Poulin – on the 3D Animation and Digital Design Course.

Normand is quoted as saying: “We brainstormed some ideas of what is viral online. Everything that is animal related and baby related are super popular so we tried to bring both together and make something extraordinary that wouldn’t happen every day.” And sure enough their hoax went everywhere with nearly 15 million hits so far. Take a bow fellas!

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    Normand Archambault, Loïc Mireault and Félix Marquis-Poulin: Eagle Snatches Baby in Montreal Park (still)

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    Normand Archambault, Loïc Mireault and Félix Marquis-Poulin: Eagle Snatches Baby in Montreal Park (still)

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    Normand Archambault, Loïc Mireault and Félix Marquis-Poulin: Eagle Snatches Baby in Montreal Park (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.