The internet was a-flutter yesterday with the video of a golden eagle trying to snatch a baby from a Canadian park, so much so that most news organisations jumped on the viral bandwagon and the Daily Mail led their site on their story for several hours. Fast forward to the end of the day and Montreal’s Centre NAD revealed the piece was a clever computer-generated concoction by three undergraduate students – Normand Archambault, Loïc Mireault and Félix Marquis-Poulin – on the 3D Animation and Digital Design Course.
Normand is quoted as saying: “We brainstormed some ideas of what is viral online. Everything that is animal related and baby related are super popular so we tried to bring both together and make something extraordinary that wouldn’t happen every day.” And sure enough their hoax went everywhere with nearly 15 million hits so far. Take a bow fellas!
- The creative team behind John Grant’s post-apocalyptic world
- They have beauty, they have grace, they are Jack Mears’ ceramic dogs
- Caroline Tompkins deftly captures goggle marks, swim caps and foam floats
- Illustrator Jan Robert Duennweller's erratic style creates "visual headlines"
- Réka Neszmélyi's boundary breaking identity for Hungarian Bánkitó Cultural & Music Festival 2016
- Five things to remember as a young creative
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale