• Opinion-lead

    Opinion: The BBC’s new Glastonbury logo is correct, if controversial

Opinion

Opinion: The BBC's new Glastonbury logo is correct, if controversial

Posted by Rob Alderson,

This week Rob Alderson looks at Studio Output’s new logo for the BBC’s Glastonbury coverage and argues it is the right way to reflect an event that is much-changed. As ever you can add your thoughts using the thread below…

It’s Glastonbury this weekend. You may well be aware of this because your social media feeds are starting to be choked with A) Insufferably smug friends looking ahead to the weekend’s festivities or B) The melodramatic, teeth-gnashing wails of those who failed to procure tickets and are determined to wallow in toddler-esque bitterness. Glastonbury has become a kind of middle class rite of passage, a sort of national service for the 21st Century whereby only those who have submitted to the rituals can be considered fully-formed human beings.

The BBC add to the madness and are sending 296 staff to cover this year’s festival (according to The Daily Mail, so you know, pinch of salt and all that). But leaving aside any tubthumping over licence-fee-payers‘ money (the Mail are all over that) what’s interesting is that this year the Beeb have launched a new identity for its coverage from the famous festival. They commissioned the ever-impressive Studio Output to work up the new look, which according to the agency’s press release was in response to “the festival’s growth and evolution, and the increase in demand for coverage.”

Evolution is an interesting word. Many have bemoaned the increasingly mainstream nature of Glastonbury over recent years and the co-opting of this once-alternative Eden into something very, very different. Interestingly the design team responsible for the new logo were encouraged to “Think Beyoncé!”

As a piece of graphic design I really like what Studio Output have done. The representation of the iconic Pyramid Stage through the dynamic lighting effects – which works particularly well in its moving image manifestation – is a powerfully, communicative touch.

And my feeling is they have nailed their brief. While sometimes new identities are part of an ongoing repositioning of a brand, this feels more like an ex post facto reflection of something that has already happened. How the Glastonbury TV audience take to it remains to be seen…

comments powered by Disqus
Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Opinion View Archive

  1. Opinion-list

    In the wake of the launch of Printed Pages Autumn 2014, Editor James Cartwright wonders and worries about the secret of designing a great magazine cover and asks for any handy hints you might have. Do him a favour and add your thoughts in the comments section below.

  2. Main

    In light of New York Fashion Week’s main event, a star-studded play put on by Opening Ceremony entitled 100% Lost Cotton, the It’s Nice That team began to ponder their own individual dream play, and what that would look like if they were given the chance to direct it. The results are pretty weird to be honest, but you can’t deny the appeal of each and every one in its own way.

  3. Main

    This week Editor Liv Siddall addresses the world’s distraught reaction to the announcement that MSN Messenger will terminate after 15 years in operation, and wonders if we should get so nostalgic and wet-eyed over technology.

  4. Main

    This week editorial assistant Amy Lewin ponders the cultural impact of the potential England/Scotland split. As ever, feel free to leave comments below.

  5. Main

    We’ve been posting music-related art and design articles on It’s Nice That since the very beginning. In fact the first music video ever posted on It’s Nice That is this one by Koichiro Tsujikawa back in May 2007. Since then we’ve covered countless festival posters and identities, record sleeves, band logos, ad campaigns and tour photography amongst pretty much every other kind of music-related content you can think of, barring only reviewing music itself.

  6. Opinion-list

    This week editor James Cartwright wonders whether it was right to remove the Chapman Brothers’ controversial sculpture Piggyback from a Roman gallery or whether it’s an affront to creative freedoms. As ever your comments are welcome below…

  7. List

    Last week we were duped into running a project on the site that turned out to be a hoax. Here Rob Alderson explains what happened and why it’s left an unsavoury taste, while James Cartwright disagrees and congratulates the artist on a spoof well done. As ever you can leave your thoughts using the discussion thread below…

  8. List

    Two weeks ago we featured DesignStudio’s Airbnb logo. One week ago copywriter Rob Mitchell of We All Need Words wrote an Opinion piece calling for an end to convoluted brand stories. His article was cheered by some people and incensed others; Sam Peskin and Liam Hamill of VentureThree want to have their say and defend brand strategy. Again you can add your views using the comment thread below…

  9. List

    We were pretty impressed with the new Airbnb logo when it launched last week, but for a different perspective, here’s Rob Mitchell from We All Need Words. He tells us why he’s had enough of “over-cooked brand stories masquerading as strategy” and as ever you can add your thoughts below…

  10. List

    In light of our recent changes and the launch of the new-look Design Observer, Rob Alderson reflects on design websites’ redesigns. As ever you can add your thoughts using the comment thread below, and we’re particularly keen to hear what you’re making of our new look!

  11. List

    This week James Cartwright wonders what the V&A is up to with its policy of “Rapid Response Collecting” and whether it really marks a shift in their curation policy. As ever you can add your thoughts using the discussion thread below.

  12. List

    This week Rob Alderson considers the aftermath of the disastrous Robin Thicke Twitter Q&A and wonders how it was ever signed off when what was going to happen seemed entirely predictable. As ever you can add your thoughts using the discussion thread below.

  13. Opinion-list

    This week assistant editor Maisie Skidmore asks what makes a good group show. Are they really all they’re cracked up to be, or are they poised for failure? Tell us what you think of them and which you’ve been to that were especially brilliant or terrible in the comments section below.