“When I was a junior junior at Pentagram in 1977, Alan Fletcher used to walk around his team, and without saying anything help himself to one of his assistant’s cigarettes, in front of them. No one said anything. After a while of this he came to my desk again. As his hand reached down to my cigarettes, I chirped up: ‘Either pay me money so I can buy more fags or f*** off and buy you own.’ A small smile crossed his mouth and ever since then we’ve got on very well together.”
So begins Professor Phil Cleaver’s book What They Didn’t Teach You In Design School, a timely new title that aims to bridge that difficult gap between the end of university and the start of a career in the design industry. Of course anecdotes like this are tremendous fun and add some nice colour, but Phil’s book is far more practically-minded than this opening gambit suggests, with chapters dedicated not only to practical skills but also interview and portfolio tips and the nitty gritty of things like invoicing and good email etiquette.
We have heard time and again about the need for an initiative like this, but in the wrong hands it could come across as really patronising. Luckily Phil’s style is nicely direct and he has the walk to back up the talk, having worked with the likes of Anthony Froshaug, Michael Wolff, Wim Crouwel and of course Fletcher.
The design too is stylish but not fussy, an important consideration when imparting such useful information.
- Studio Zwupp’s festival identity combines found type with abstract imagery
- Meet Jack Pearce: the illustrator drawing skate tribes
- Anna Haas’ structured yet anarchic approach to graphic design
- “Made for designers, not 3D experts”: Adobe Stock demystifies 3D renders
- Tanawat Sakdawisarak’s crisp illustrations reference pop music and video games
- Photographer Jay Wolke remembers gambling spots in the US during the 80s and 90s
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books