Present Plus: One Minute Wonder

Posted by Rob Alderson,

The so-called MTV generation gets an unfair press, with the designation used as a damning shorthand for those whose attention spans have been decimated by the channel’s perceived dilettantism. But, yeah anyway, what was I saying? Oh right, well actually I believe it means we are able to process information much more quickly and this project from Present Plus realises that you can do a lot in a short period of time. The One Minute Wonder videos feature trend watchers, internet entrepreneurs and artists talking about their work in a pleasingly snappy way, and like an excellent date they’re interesting and easy on the eye. We like.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.