List

Work / Graphic Design

Summer Studio’s rejected designs for the RCA’s 2016 grad show identity

The test of a great project isn’t always whether or not it’s realised. We’ve seen this countless times, from the cheeky MTV illustrations that were deemed too naughty to an innovative paper-based typeface that never saw the light of day. This identity for the RCA’s 2016 graduate exhibition by Summer Studio is similarly great, yet unfortunately similarly shelved.

“We’ve developed an approach which is based on type with character and narrative,” explains Summer Studio. “We feel like there are qualities in illustration – such as narrative and character – that are often overlooked in graphic design.

“Graphic design is supposed to celebrate neutrality, sometimes forgetting that defining neutrality is a narrative too. We combine individuality with consistent and clear communication, believing that this allows for the audience to be inspired and informed simultaneously.”

Summer Studio is formed of RCA graduates Minna Sakaria and Carolina Dahl, who have now left London to set up two outposts in Gothenburg and Stockholm. Previous projects include last year’s RCA Work in Progress exhibition identity.

Dkdkdk

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.111

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.00

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.0

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.2

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.55

Summer Studio: RCA graduate show 2016 identity proposal

Summer-studio-rca-show-its-nice-that-.1

Summer Studio: RCA graduate show 2016 identity proposal