Since Madonna and Sting got together to earnestly tell us that they “wanted their MTV” we’ve all been fascinated by watching short films accompanied by our favourite songs. Sometimes they’re a great disappointment; you’re infatuated with a tune and then some muppet misunderstands the song completely, marring the music with their visual slop. MAN we hate it when that happens. But more often than not the audio and the visual come together in a way that’s just right and you’re left speechless with awe. Like so…
Ice Cream CANADA
Last year CANADA astounded us with their promo for El Guincho’s Bombay, arguably the most summery track of the summer. Their creation was as apt an accompaniment to a song as we’ve ever seen and had a washed-out blue-sky look to it that paired beautifully with the band’s exuberant sound. Plus it featured more lovely girls than you could shake a stick at (though quite why you’re shaking a stick at them is a separate issue). Come 2011 the CANADA boys had joined forces with avant-rock legends Battles. Cue yet another awesome video…
Golden Tree Ninian Doff
Perhaps the secret to success when directing a music video is to make the viewer feel as summery as possible. As long as the people in the video are tanned and enjoying themselves, it doesn’t really matter if it’s a miserable day outside. That would certainly explain the charm of Ninian Doff’s video for Martin Brooks’ Golden Tree which features a bunch of slender young things mucking about on their bikes. Note the lack of protective headgear – it’s a health and safety nightmare.
Big Bad Wolf Keith Schofield
Ignore what we’ve just said, if we’re supposed to be feeling summery then there’s no explaining the greatness of Keith Schofield’s Big Bad Wolf promo which is delightfully tasteless. We’re all for being shocked now and again but it’s safe to say we weren’t expecting the junk that the guys in this video had in their trunks. Three minutes of pumping bass that climaxes in a most unexpected (and VERY literal) way. Brilliant.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages