Wow! 16 flying robots take centre stage at Saatchi & Saatchi showcase event

Posted by Rob Alderson,

Ambition is always risky – get it wrong and you can expect it via both barrels from those keen to point out the error of you overreaching yourself. But get it right and it can be transcendental and my goodness did Jonathan Santana and Xander Smith get it right for this year’s Saatchi and Saatchi New Directors’ Showcase unveiling event in Cannes. In front of an audience of 3,000 industry peers (no pressure then!), the duo masterminded an extraordinary sound and light show around the theme Meet Your Creator, which included choreographing 16 specially-made flying robots (by the genius team at K Mel Robotics) in an elaborate, enjoyably melodramatic sequence that few present are likely to forget. It’s testament to the power of their creation that even via Youtube, so often an underwhelming disseminator of live events, it’s five minutes of sheer brilliance. Sit back and enjoy.

(Show producer Juliette Larthe/ creative/technical directors Marshmallow Laser Feast)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.