Software DR: Transmission

Posted by Alex Bec,

There’s a certain joy to be had sifting through ‘Best Of’ lists at the end of every year, if done in moderation. For this week’s music video I re-visited what was a stellar year for the music video, and worked out what had previous slipped through my grasp, in an effort to rectify any beauties that I’d failed to post in 2011. One stood out, and aptly as we are now in the toy-giving season, it’s made form Playmobil. The piece by Software DR got extra props from me due to the uncanny accuracy when compared to the original. Stephen Morris’ drumming has never looked so good.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.