If you know anything about paper you’ll know that GFSmith are at the very top of the pile, producing an incredible variety of stocks in mind-blowing colours, textures and even just in plain old white. But what you might not be aware of is that until recently they’ve specialised in uncoated stocks; a side to their business that’s recently developed with the addition of a small and exclusive range of coated papers.
To advertise this fact they commissioned Studio Makgill to produce a promotional pack that demonstrates the superb printing capabilities of their new range – from its near-perfect whiteness to its outstanding colour handling. And what better way to do so than commissioning photographer Angela Moore to photograph some highly detailed shots of richly-coloured flora covered in paint.
Printed on different weights of paper and peppered with a variety of finishes it’s a useful tool for designers as well as being a solid piece of straight-up print porn. Tasty business!