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    StudioMakgill: Naturalis Works #1 for GF Smith

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    StudioMakgill: Naturalis Works #1 for GF Smith

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    StudioMakgill: Naturalis Works #1 for GF Smith

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    StudioMakgill: Naturalis Works #1 for GF Smith

StudioMakgill: Naturalis Works #1 for GF Smith

Posted by Rob Alderson,

It’s amazing how often PR and marketing types tie themselves in knots dreaming up ways to push their clients’ products – the best way to get noticed is simply to make amazing work. GF Smith clearly feel the same and they are promoting their new Naturalis paper in the best way possible – by having StudioMakgill create something really beautiful. After interviewing fashion designer Oliver Spencer, they have produced this jaw-droppingly gorgeous publication which shows off the paper’s potential to its utmost and cements the company’s commitment to creativity.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.