Despite being one of the most sought-after fashion and portrait photographers of the mid 20th Century, the story of Berlin-born Erwin Blumenfeld is not widely known. A new show at London’s Somerset House aims to rectify that, focusing in particular on his studio at 222 Central Park South and the work he made while based there for the likes of Vogue and Harper’s Bazaar. Teo Connor Studio was tasked with creating the visual identity and printed collateral for the exhibition and, unsurprisingly, they have done a really excellent job. It’s an elegant, restrained look and feel, resonant of a stylised world of yesteryear, where poise reined supreme (at least until cocktail hour fell). The identity works perfectly with both Erwin’s work with the airy spaces of Somerset House, and proves once again that Teo’s is a studio of the very highest calibre.
Blumenfeld Studio: New York, 1941–1960 runs until September 1.
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