Dumbbells made of mayonnaise containers, a crocodile-lilo created from empty detergent containers or a tea-bag lamp anyone? These were just some of the eye-popping pieces on show at Unilever’s recent Reform exhibition where they worked with our sister agency INT Works to challenge a host of creatives to turn everyday products into something new and inspiring.
Star of the show for my money were the Hellman’s Mayonnaise Dumbbells by the ever-excellent Lernert & Sander, a neat play on the idea of working off your dietary indulgences. But the level of innovation and invention on display was staggering, from Studio Swine’s Persil crocodile to Nick Blakeman and Esther Robinson’s Pot Noodle modular table, Demelza Hill’s Lipton tea-bag lamp to Oak Studio’s airhorns made from modified Lynx deodorant cans. Elsewhere La Bolleur created a drawing machine using Domestos bleach, Dentaku turned various product boxes into small robots and Will Shannon came up with a domestic factory that turns empty bottles into decorative inlay for workshop furniture.
With the constant hovering concerns about sustainability around the design and manufacture process, this was a thought-provoking yet playful look at the power of reconfiguration. Now pass those dumbbells and let me get back to sculpting my guns…
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