Dumbbells made of mayonnaise containers, a crocodile-lilo created from empty detergent containers or a tea-bag lamp anyone? These were just some of the eye-popping pieces on show at Unilever’s recent Reform exhibition where they worked with our sister agency INT Works to challenge a host of creatives to turn everyday products into something new and inspiring.
Star of the show for my money were the Hellman’s Mayonnaise Dumbbells by the ever-excellent Lernert & Sander, a neat play on the idea of working off your dietary indulgences. But the level of innovation and invention on display was staggering, from Studio Swine’s Persil crocodile to Nick Blakeman and Esther Robinson’s Pot Noodle modular table, Demelza Hill’s Lipton tea-bag lamp to Oak Studio’s airhorns made from modified Lynx deodorant cans. Elsewhere La Bolleur created a drawing machine using Domestos bleach, Dentaku turned various product boxes into small robots and Will Shannon came up with a domestic factory that turns empty bottles into decorative inlay for workshop furniture.
With the constant hovering concerns about sustainability around the design and manufacture process, this was a thought-provoking yet playful look at the power of reconfiguration. Now pass those dumbbells and let me get back to sculpting my guns…
- Artful fashion reportage from New York photographer Landon Nordeman
- My Name is Wendy creates beautiful posters celebrating French poet Stéphane Mallarmé
- Experiments in geometric shapes, cut-out, collaged and drawn typography by artist Michael Morris
- Gwendal Le Bec’s new website is chock-full of wonderful new work
- Jonny Seymour’s cute and strange photo series of six-year-old Chinese kids’ “graduation”
- Ibán Ramón creates refreshingly simple identity for a Spanish food festival
- An insight into The Guardian’s newly released brand guidelines
- Surreal, disturbing, NSFW and utterly thrilling: the work of Jon Rafman
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Ustwo says RELAX! with new meditation app Pause
- Publishing platform Medium launches its new identity