Wieden + Kennedy get knowing new FIFA 13 advert bang-on

Posted by Rob Alderson,

This is a story that about something that could have gone very wrong, but actually is very right. The launch of the new FIFA 13 game is a MASSIVE deal if you’re into that sort of thing, and Wieden + Kennedy Amsterdam were tasked with creating the ad campaign. It could have all been uber slick and uber laddy but this is a cool ad with a real sense of humour. It’s slick no doubt – with a Fatboy Slim remix as the soundtrack and cameos from a host of superstars (Lionel Messi, Joe Hart and um, Harry Redknapp) – but it’s also nicely knowing with neat touches like the console controller stained-glass window, the recreated living-rooms stadia and the youngster giving his own managerial masterclass. It certainly does what it’s meant to do but in a far less pompously bombastic way than we might have feared. Game on.

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    Wieden + Kennedy Amsterdam: FIFA 13 Join The Club (still)

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    Wieden + Kennedy Amsterdam: FIFA 13 Join The Club (still)

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    Wieden + Kennedy Amsterdam: FIFA 13 Join The Club (still)

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    Wieden + Kennedy Amsterdam: FIFA 13 Join The Club (still)

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    Wieden + Kennedy Amsterdam: FIFA 13 Join The Club (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.