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    Will Work For Good: Celebrate Sundance Institute Identity 2012

Graphic design with noble intention from Brooklyn's Will Work For Good

Posted by James Cartwright,

Picture the scene – you’re a young, talented pair of designers living in Brooklyn NY. You’ve got more skills than you know what to do with and there’s all sorts of people knocking on your door asking for work in exchange for money. But that’s not your vibe. You don’t just want to take cash for your services, particularly not when there’s a flourishing arts, independent music and comedy scene happening right in your back yard. Why not use your skills to help out your friends, neighbours and like-minded creatives instead? That’d feel pretty good right?

And that, in a nutshell, is how Will Work For Good was born. Eschewing a traditional commercial practice in favour of pursuing clients that offer the maximum creative freedom, Kevin O’Neill and Karisa Senavitis have been collaborating on tasty design projects for the past five years. And they’re showing no signs of slowing down, meaning we’ll be getting more of the wholesome goodness on display here for many years to come. Nice.

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    Will Work For Good: Celebrate Sundance Institute Identity 2012

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    Will Work For Good: Celebrate Sundance Institute Identity 2012

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    Will Work For Good: Celebrate Sundance Institute Identity 2012

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    Will Work For Good: Celebrate Sundance Institute Identity 2011

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    Will Work For Good: Celebrate Sundance Institute Identity 2011

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    Will Work For Good: Celebrate Sundance Institute Identity 2011

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.