Heydays
Guest Posting 07 September – 11 September 2009
Heydays, based in Oslo was founded in 2008 by Mathias, Thomas, Lars, Stein and Martin who had all finished their education earlier that year together. Specialising in printed media, creative direction and graphic design they work on a wide range of projects including corporate identities, interactive websites, magazines, books and packaging. Heydays believes all work should be founded on a good fundamental idea, mixed with both function and aesthetics and judging by their first year they are doing just that. An exciting design studio certainly worth keeping an eye on.
Lars, Stein and Martin answered the questions.
What have you got planned this week?
L: Finish a profile for a photographer, then start designing a website for another photographer. Work on a profile for a IT company, and finish a profile for another IT company. Work on website and profile for clothing company.
What do your parents think you do?
L: My father is an author, so he’s quite interested in what I do with typography and book design.
S: They know pretty well what I do, but they may not be aware of my interest in paper smelling.
M: Exactly what I do, but my grandparents won’t get rid of the idea that I’m a fine artist.
Who do you look like?
L: Some years ago people said I look like Heikki Sorsa — a finnish snowboarder.
S: Jamaine Clement from Flight of the Conchords.
M: When I was 12 I looked exactly like my mom when she was about the same age. Must have been the mullet…
What’s your favourite sense?
L: Vision.
S: The sense of balance, movement, direction and acceleration (Vestibular sense).
Tell us something people don’t know about you…
L: I have never used Helvetica on any printed matter.
S: I don’t think when I play LetraMix. I just FEEL the letters.
Did your education count?
L: Yes. Our teacher stood hard on that all work should have a clever idea. That being said, most of the projects I remember from that time was done outside of school.
S: Absolutely! It’s where we met.
What word can’t you spell?
L: Receiving — I spell it recieving.
M: Challenge me, I’ll spell it all!
Tell us a good fact
L: The Okapi — although mostly resemblant to a zebra and horse, is the only living being related to the giraffe. And it’s our favorite animal.
What’s Next?
M: heydays.info v1.2
S: Beer.
What’s your ‘Plan B’?
L: Get rich doing something I don’t love.
M: I have no ‘Plan B’. I live from day to day trying to make the best of it. And that has been working out for the last 25 years.