Adobe has today launched a partnership with the Munch Museum, titled The Hidden Treasures of Creativity, digitally recreating Edvard Munch’s paintbrushes. The idea – part of a campaign by Abby Priest – is to “inspire a new generation of master painters” providing creatives with Photoshop and Sketch versions of seven of Munch’s original brushes, so they can recapture his aesthetic in digital artworks.
The brushes were photographed in 360 degrees and physically analysed. This information was then combined with analysis of Munch’s artistic style and brushwork. Working with the museum’s conservation experts and Photoshop brush maker Kyle T. Webster, Adobe then translated the data into digital brushes for their programmes.
To promote the initiative the brand is running a competition inviting creatives to use the brushes to make their own versions of the artist’s iconic painting The Scream, titled 5th Scream (because Munch famously made four versions of the piece). The winner will be judged on originality, artistic composition, consistency with the theme and creativity, and will have their work displayed in The Munch Museum and receive €6,000.
Adobe’s Simon Morris commented: “Institutions such as The Met in New York and The Rijksmuseum in Amsterdam are already making their collections available online to help keep classic works of art in the public eye. This innovative project is an extension of this movement, making it possible for today’s artists to rediscover and treasure the brush of a master and use it to create their very own masterpiece.”
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